We believe that countries need progressive brands in order to help build relationships with other countries and with global corporations and public sector groups. The branding translates into image and is often just as important as what a country actually produces and sells.
Why Brand a Country? In a globalized world in which we now live, every place has to compete with every other place for share of mind, share of income, share of talent and share of voice.
Read full details at: https://cata.ca/2018/national-brand-canada/
Thank you for your valued guidance.