Retail Management and Strategy: Navigating the Next Normal
Has Brick and Mortar died? In the US, the shopping mall phenomenon has been dying for many years, with many well-renowned labels declaring bankruptcy. In the Philippines, the pandemic accelerated the adoption of online retailing overnight, and has made a tough and competitive traditional retail environment even more challenging. In the last decade, the retail industry in the Philippines experienced a boom period, with new shopping mall developments opening in just about every corner of Metro Manila and provincial cities. It was enough for aspiring and existing retailers to simply ensure that they have a general knowledge of basic retail management skills to operate a retail store. But post-pandemic, with online/social media and a shift in consumer buying behaviors locally, it is no longer enough to simply ‘know the basics’. Where are we headed, and how can existing retail businesses address these changes in the industry?

Our six-module course design examines the various intricacies of the local retail industry, with particular focus on developing key strategies for effectively managing a retail business. It aims to equip retail business owners and retail managers with additional general management skills to adapt to this new environment, and to spot new growth opportunities in an otherwise disruptive economy.

Who should attend:
Existing and start-up retail business owners, upper to senior level managers in retail organizations who are the key decision makers in their companies, as well as participants who are planning on opening a retail business. Primarily, the class will be most helpful to those who are responsible in crafting, implementing, and evaluating retail strategies for their companies.
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