The power of advertising: Female representation throughout the decades.
This questionnaire is an essential component of my primary research, regarding my Personal Interest Project (PIP) for Society and Culture HCS course (Year 12). This research is a comparison of the sexualisation and objectification of girls and women in advertising throughout different generations and its impact on how women are perceived by society. All results will remain anonymous and strictly treated with confidentiality for research purposes only. Thank you for your time!

Generations Studies: Generation X (born 1965 – 1980) vs Generation Z (born 1996 - 2010)
1. What is your gender? *
2. What is your ethnic/racial background?
Clear selection
2. Which generation do you belong to? *
3. There is nothing wrong with sexualizing women.
Clear selection
4. Who do you believe ads sexualising are targetting to (mostly to watch and engage with adverts)?
Clear selection
Could you please explain your answer to the question above?
5. Do you believe advertisements from your generation overly sexualise women?
Clear selection
Could you please explain your answer to the question above?
6. Do you think that women are sexualised in media advertising more now than ever before? (Gen X vs Gen z)
Clear selection
Could you please explain your answer to the question above?
7. Has the sexualisation of women in fashion advertising impacted you personally? (its impact on your self-esteem, mental and physical health)? *
Could you please explain your answer to the question above?
8. Do you think people are aware of the impact of sexualising young girls and women in advertising?
Not at all
100% aware of
Clear selection
9. Gender neutral and plus-size models are one of the signs that the sexualisation of women is lessing in contemporary advertising?
Disagree
Agree
Clear selection
Is there anything you would like to add to the question above?
10. Is the objectification of men a problem in advertising?
Clear selection
If yes, is it as big a problem as the objectification of women?
If no, why do you think so?
11. Do you think that the sexualisation of girls and women in adverts is a reflection of existing values and attitudes toward females in society or is it to perpetuate and normalise degrading and beliefs about the role and value of women?
12. Is there any additional comment on this topic?
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