Community-based Social Marketing - working towards behavior change
Dane County Watershed Network Gathering
March 22, 2017
Lyman F. Anderson Agriculture & Conservation Center
5201 Fen Oak Drive - Madison (room AB)

One the challenges of working on water quality issues is that achieving clean water goals relies in large part on voluntary behavior change. Well intentioned information and outreach programs aimed at fostering these behavior changes often measure themselves successful in terms outputs such as “number of brochures distributed” etc., but have failed over and over in achieving outcomes - that is, actually getting their ultimate goal of community adoption of the desired behaviors. Nevertheless, many well-intentioned programs continue to invest time and resources in information and outreach programs based on behavior change models that don’t work. Fortunately, there are tools and techniques for developing strategies that can work.

This Watershed Network Gathering will give an overview of effective communications strategies, provide examples of successful strategies for overcoming barriers and building motivation for behavior change, and provide examples of how these concepts have been applied.

Ann Hirekatur
Susan Sandford, Dane County Land and Water Resources Department

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Questions? Contact:
Susan Sandford
Strategic Engagement Coordinator
Dane County Office of Lakes and Watersheds
Phone: (608) 224-3617
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