AIBD ANNUAL MEDIA RESEARCH 2018
Audience Approach to Storytelling in Media
Section 1
Introduction of the respondent
Name (optional)
Your answer
In which city and country are you located? *
Your answer
What is your gender? *
What age group do you belong to? *
Do you think media in your culture are creating good stories? *
Please give titles of stories / personages that have proved effective for international audience to understand your culture (not more than 5).
Your answer
Name some of the famous stories / personages which significantly influenced your culture (not more than 5).
Your answer
Name some of the foreign (TV series, film, theatre etc) popular in your country, along with their country of origins.
Your answer
How do you watch foreign TV programmes? *
Required
How much time do you spend with the traditional media (i.e. TV, radio, film etc.) in a day? *
How much time do you spend with the new media* (i.e. internet, laptop, smartphones etc) in a day? *
*Traditional media organisation’s content delivered on new media platforms is counted as new media.
How much time do you spend watching local content on TV and films, in a week, whatever the screen (theatre, TV, PC, laptop, smartphones etc.)? *
How much time do you spend watching foreign content on TV and films, in a week, whatever the screen (theatre, TV, PC, laptop, smartphones etc.)? *
SECTION 2: UNDERSTANDING STORYTELLING
For the following statements, please tick the box that matches YOUR views most closely.

You are attracted to such stories that are: *
Required
Please provide your comments here:
Your answer
A good story can be successful even without celebrities. *
Media should focus more on: *
Which radio / TV genre has more ideological impact on your society (You can tick more than one box). *
Required
Thank you very much for your valuable time.
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