Digital Music Marketing for Independent Musicians.
This short Questionnaire will be looking at how you, an independent musician digitally market and promote themselves and their music. By definition in its most simplistic form digital marketing is 'Achieving marketing objectives through applying digital technologies and media'.The results will help highlight the best practice and suggest new digital marketing typologies and methods for independent musicians. Thank you for taking the time to complete the questionnaire, it is greatly appreciated.
1. Gender? *
2. Age? *
3. Are you in a band or are you a solo artist?
Clear selection
4. What genre(s) of music do you play? Please select from options *
Required
5. Are you currently an independent musician or signed to a record label?
Clear selection
6. What stage is your music project at?
Clear selection
7. Have you been in other bands or musical ventures previously? *
7 a) If so, were you an independent or signed to a label?
Clear selection
8. What events have you or your band played at? please select all relevant options *
Required
9. Is your music on streaming websites like Spotify?
Clear selection
9 a) if yes, please state the streaming websites. Please select all relevant options.
9 b) do you make any money from streaming?
Clear selection
10. What social media sites do you or your band use at the moment to promote the band and network? Please select all relevant options. *
Required
10 b) Please name your most used social media account
10 c) How often would you update or post content on your most used social media account per week? *
11. What content do you put or use on your social media accounts? Please select all relevant options. *
Required
12. What other digital marketing methods do you use to promote your music? Please select all relevant options. *
Required
13. Have you noticed any benefits form digital marketing such as social media? *
13 a) Please select any noticed benefits.
13 b) If you did not notice any benefits from your digital marketing exploits. why would you say that?
14. On a scale of 1-10 how confident would you say you are in promoting and marketing yourself on digital platforms such as social media *
extremely unsure
extremely confident
15) What Traditional forms of marketing are you currently using to promote your music? Please select all relevant options. *
Required
16 b) Have you noticed any benefits form traditional forms of marketing such as Radio Plays? *
16 c) Please select any noticed benefits. Please select all relevant options.
16 d) If you did not notice any benefits from your traditional marketing methods. please state why you think that?
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