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Emetea Studio's Brief
Form for branding clients
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Client
Full name and e-mail
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Your answer
Business
Name of your business and slogan (in case of already having one)
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Your answer
History
How did the brand begin?
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Your answer
Reach
What's the vision for the brand after getting its branding done? How far does the brand want to reach?
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Your answer
Brand Values
Mention up to 5 brand values in order of importance
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Your answer
Personality
If the brand was a person, what would they be like?
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Your answer
Favorite Brands
Mention up to 5 everyday-use brands of your preference
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Your answer
User's profile
Age range:
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Your answer
User's profile
Gender:
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Your answer
User's profile
Socioeconomic status
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A/B (High class)
C+ (Middle-high class)
C (Middle class)
D+ (Middle-low class)
D (Low class)
E (Extreme poverty)
Hobbies
What are your client's hobbies?
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Your answer
Lifestyle
If the client's lifestyle was defined in 5 words, what would they be?
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Your answer
Dislikes
What does your client dislike?
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Your answer
Competition
What businesses are your direct or indirect competition?
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Your answer
Differentiators
What sets you apart from the competition?
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Your answer
Prices
What's the average price of your products/services?
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Your answer
Graphic References
What graphic references do you consider adequate for this project and why? (You can give graphic examples from your competition or from unrelated businesses).
In case of having photos, please attach them in an email to contacto@emeteastudio.com
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Your answer
Graphic Expectations
What do you expect from the brand's graphic and visual design? (Colors, styles, ideologies, symbolisms, attitudes, etc.)
In case of having photos, please attach them in an email to contacto@emeteastudio.com
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Your answer
Aspirational Brands
Which brands (with the same services) motivate and inspire you?
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Your answer
Dislikes
What aspects do we need to avoid graphically?
(Colors, styles, ideologies, symbolisms, attitudes, etc.)
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Your answer
Graphic Applications
What materials need to be produced? (Stationery, website, packaging, signage, etc.)
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Your answer
Notes
Extra information you may like to add
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Your answer
Once you've answered all of the questions, you can use the following link to schedule your first virtual meeting with Emetea Studio:
Click here to schedule a virtual meeting
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Your answer
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