New Business Concept Feedback
Please read before completing.
For my final year dissertation, I am creating a new business concept as a solution to problems I have established in prior research.
The purpose of this survey is to gain an understanding of the views towards my idea, and to gain feedback on ways this idea could be developed. This survey is aimed at aged 18-30 - please refrain from answering this survey if you do not fit this age bracket. If you are out of the age range and would like to put forward answers, please feel free email me separately.
Please acknowledge that, by participating in this research, you are aware that:
1. Your participation is voluntary and have you have the right to withdraw at any point without a reason or implications.
2. The information collected will remain anonymous and stored confidentially.
3. Survey results will be available to dissertation examiners and the public at the end of year degree show.
If you have any further questions, please contact me at
What is your gender?
Prefer not to say
What is your age?
Please briefly list your disability and how this affects your shopping experience.
My Idea: Please Read
My idea is a review based app, which allows users to write and read reviews of retail stores, which specifically focus around the accessibility of the store, and everything that entails. This will mean that people can ensure that a store is accessible before arriving there preventing any embarrassment of potential bad experiences in the store. There will be compulsory features, such as whether the store has step free access or an accessible changing room.
This will provide users with an improved enjoyment of their shopping experience, aiming to reduce the difficulty faced when shopping with extra accessibility needs.
The app will have a feature in which people can sort reviews by the location of the store, specifying the city the store is in, or by the brand.
Alongside the review section, a forum feature will be added to the app which means that people can chat with others who face the same issues as themselves, and to discuss issues that they face. The idea of secret forums will mean that the user will not feel any judgement from other individuals, creating a safe environment.
The format of an app has been chosen to allow for the ease of using it on the go. The app will be intended to be used before the shopping trip, on the go to check if a store is accessible, and after the shopping trip to be able to rate the shopping experience in that store, and help others in this area.
A premium feature will be available, which will allow users to pay a small fee for premium, additional features.
Would you use this app?
How much would you be willing to pay for the premium version?
£3-5 per month
£5-7 per month
£7-10 per month
What would you change about the idea?
What features would be helpful to you?
Any further feedback? Positive or negative - don't be afraid to give your opinion.
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