How do reputed brands use influencer marketing to impact consumer buying behaviour among Gen Z
A short anonymous survey about how reputed brands use influencer marketing is and the impact it has on purchasing decisions of Gen-Z consumers.
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  1. What is your age group?  
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2. What is your gender?
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3. Which platform do you use the most? (Select one)
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4. How often do you see influencers promoting famous brands and their products?  
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5. Have you ever purchased a product after seeing it promoted by an influencer?  
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6. What type of products do you usually buy that are promoted by these influencers?
7. How much do you trust influencers when they promote products?  
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8. What type of influencers impact your purchasing choices the most?  
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9. What is the MAIN factor influencing your purchase of these products?  
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10. How likely are you to try a new brand or product if it’s recommended by an influencer you admire?   
Less likely
Very likely
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