IAB SA Research & Measurement Council Nomination Form 2024

The Interactive Advertising Bureau (IAB) South Africa empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 150 leading media companies, brands and technology firms responsible for enabling excellence in digital marketing that focuses on identifying and targeting audiences, delivering and optimising campaigns to these audiences and the innovation and selling of such activities.

IAB South Africa enables growth for its people, agencies, brands, publishers and platforms through education, measurement and acknowledgement. 

IAB South Africa's long-term approach towards understanding the consumer and ensuring that marketers and the clients they serve are customer-ready by 2030 is focused on asking critical questions to find effective solutions for the industry.    

To ensure that IAB South Africa consistently and systematically safeguards and propels the lasting success of our members, we have identified five key priorities that must be resolved for the long-term health of the interactive advertising industry. These include: 

  1.  Building Brands Digitally. Leading brands to embrace the new digital media mix by making it easier to buy, sell, create, deploy and measure engaging digital advertising. 

  2.  Putting Users First. Guiding standards that provide choices for marketers, content providers and consumers, and optimising user experiences. 

  3. Making Sense of Measurement. Creating a consistent approach to measuring and assessing digital media, and empowering marketers to create powerful cross-screen branding campaigns based on educated decisions and accountable investments.

  4.  Publisher Transformation. Ensuring the value of publishers’ audiences is realised and diversified revenue streams are commonplace.

  5.  Trustworthy Digital Supply Chain. Providing a transparent, liquid and safe marketplace for digital advertising and marketing transactions.

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Measurement powers the digital advertising ecosystem. It is the basis for knowing whether a target goal was achieved and how ads have performed. The metrics generated are the standardised currency of the digital media and marketing industry. IAB South Africa’s goals are to provide essential industry guidance on how to measure media, audiences and audience engagements across platforms amid changes to ever-evolving underlying technology.


THE ROLE OF THE RESEARCH & MEASUREMENT COUNCIL

  • Support and address industry measurement needs and challenges for key stakeholders by collectively discovering new solutions and approaches that address these needs

  • Aggregate, curate and create research that builds the robust digital landscape of today and tomorrow to enable marketers to build consumer insights and set local digital benchmarks

THE PURPOSE OF THE RESEARCH & MEASUREMENT COUNCIL

  • Enable growth through measurement and research, empowering the industry to meet consumers where they will be in the next five years

  • Provide credible data to enable decision-making

  • Establish a Centre of Excellence for the IAB South Africa, key stakeholders and the wider industry, where approaches and tools related to digital research and measurement, amongst others, can be explored and discussed

NOMINATION

Please nominate yourself or an industry colleague to take a seat on the IAB South Africa Research & Measurement Council on behalf of your IAB South Africa Member Organisation. Nominations close on 15 March 2024.

We look forward to your contribution towards the growth of the industry through IAB South Africa.

Clare Trafankowska-Neal, IAB South Africa Research & Measurement Council Lead 

Managing Director, iProspect


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If the nominee is not yourself, please provide your email address. *
Nominee’s first name: *
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Nominee’s job title:
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Nominee’s company name:
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Nominee’s email address:
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Link to the nominee’s LinkedIn profile:
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Short biography of the nominee:
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Is the nominee’s company a member of the IAB South Africa? (Note: Only employees of IAB South Africa Member Organisations can take up seats on an IAB South Africa Council or Committee) *
What value would you/the nominee like to gain from the IAB South Africa Research & Measurement Council should you/the nominee be selected to be on the Council? *
What key challenge or gap in the industry would you/the nominee like to see addressed by the IAB South Africa Research & Measurement Council? *
How can you/the nominee assist the IAB South Africa Research & Measurement Council to achieve this? *
Which seat on the IAB South Africa Research & Measurement Council would your/the nominee’s expertise be most relevant for? *
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