Monday 16th August at 6pm (BST) with Mallika Basu

In order to be eligible to attend this workshop attendees must:
-  Work within Hospitality
 - Be a Person of Colour and have officially joined the Be Inclusive Hospitality community.
-  Have joined our private Facebook group - workshop news will be released here first!
 - Complete this form in full.


The line between personal and professional has become increasingly blurred in the digital age. Gaining fans for your work, values and increasing your following online involves being authentic, engaging, and interesting with a strong personal brand. But what is a personal brand? And how do you communicate it consistently and well to drive trust and relationships?

Learn to build and grow your personal brand in this session with Mallika Basu, a food writer, industry commentator and consultant with 21 years of strategic communications experience across some of London’s best-known agencies.
 
This session will cover:
-      What is a personal brand
-      Why you need it
-      How to build it
-      Who you are
-      Why you are relevant
-      Communicating your personal brand
-      Understand the fundamentals of social media  
-      How to navigate the different channels
-     What to do when things go wrong

Zoom Details will be shared nearer the time.