EVENT TYPE *
Example: Road Show/Trade Show/Fashion Show/ Conference/Political Rally/Convention/ Special Event/Expo/Grand Opening/ Festival/Going out of Business/Fair/ Store Closing/Meeting/Reward/ Recognition/Tour/Seminar/Dialog/ Concert/Fund Raiser/Community Function/On-site Promotion or Event/ In store Promotion or Event/Biker Rally/ College event/School event/Sport event/Church event/Plays/Movie/ Theaters/Casinos/Clubs/Bars/Travel Arrangements/Venues Selection/ Bookings/Beach/Other Type of Event or Promotion.