24 questions for a perfect logo
Hello beautiful reader. I'm delighted that you are considering hiring me as your next logo designer. Here come 24 questions that will help you formulate your needs and expectations. Take your time and go through the questions properly and formulate your answers and thoughts as clear as possible. Don't hesitate to add tiny details that you consider redundant or obvious. Perhaps it is not that obvious for me and we don't want to lose precious information.

Thank you in advance for your time and let's get started!

Cheers,
Drahomír Posteby-Mach
www.postebymach.com

What is your name and the name of your company? *
Your answer
Describe briefly the history of your company. *
Your answer
What are the long-run goals of your company? *
Your answer
How would you describe the product or service that you are selling/providing? What do you do? *
Your answer
Who are your main competitors? *
Your answer
How do you differ from your competitors? *
Your answer
Who is your typical customer (sex, age ...)? How does the typical customer buy your products (online, in a store ...)? *
Your answer
Why do you want to change your logo? Write "irrelevant" if you want your first logo. *
Your answer
What do you want to tell the world with your logo? *
Your answer
What do you expect from your logo? Are there any goals that could be connected with your logo? *
Your answer
What should your logo symbolise? *
Your answer
Do you already know what colours you want to use in your logo and why? *
Your answer
Do you use a tagline and do you want to incorporate it in your logo? *
Your answer
Where are you going to use your logo, (website, business cards, products etc)? *
Your answer
Could you name examples of existing logos that you like? *
Your answer
Which of the existing logos do you not like? *
Your answer
Your logo should look more like: *
Your logo should look: *
Your logo should rather look: *
Your logo should rather look: *
When do you want me to deliver your logo? *
Your answer
What is your budget? *
Your answer
Are you interested in other graphical services? *
Your answer
Is there anything else you want to tell me?
Your answer
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