Sofascore is honored to welcome
Mr Behshad Behzadi as our guest for this special event!
With more than two decades of experience, Mr Behzadi is a visionary at the forefront of AI innovation. A distinguished computer scientist and global technology leader whose expertise spans algorithms, search ranking, natural language processing, speech recognition, machine learning, and generative AI.
A longtime Googler, Mr Behzadi co-founded transformative products such as Google Assistant, Google Lens, Google Smart Display, and the Next Gen Assistant, pioneering on-device machine learning and shaping Google's AI-first strategy. He also led Google Cloud's applied Generative AI initiative, helping enterprises rethink operations through the latest advancements in conversational and contextual AI.
Today, at Sportradar, as a Chief Product, Technology and AI Officer, he continues to push boundaries of how AI can transform the sports industry - from data to fan experience.
What to expect
At this exclusive event, Mr Behzadi will share insights from his exceptional career and explore the evolving intersection of AI and sports, offering a unique perspective shaped by his groundbreaking work at Google and his current role at Sportradar.Â
Key topics will include
His time at Google and helping shape Google's AI-first strategyÂ
How Sportradar is preparing for the changing landscape of sports, and Mr Behzadi's view on key trends and challenges ahead
Applying advanced AI techniques to platforms like Sportradar and Sofascore
How AI can serve as a tool for the sport itself: enhancing gameplay, predictions, tactical analysis, scouting, injury prevention, and beyond
The role of AI in transforming not just sports data analysis, but also the emotional experience of sports (for example through content personalization, fan interaction, predictions, and storytelling)
AI as a tool for the sport itself:Â enhancing gameplay, predictions, tactical analysis, scouting, injury prevention, and beyond
đź“… When: Monday, June 30, 6 PM
📍 Where: Sofascore’s Home Court, Vrbani 4, Zagreb
Please register here to attend the event!
