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Pay Per Click (PPC) Advertising in Ghana
Assessing how Ghanaian small businesses use PPC advertising. Pls select as appropriate.
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* Indicates required question
Please Select Industry (select as many as apply to your business)
*
Services
Manufacturing/Industry
Retail
Agric/Agribusiness
Other
Location of business
*
Ghana
Outside Ghana
Required
Size of business
*
1-10
11-500
501-1000
Over 1000
Required
What is your position in the business? (select as many as apply to you)
Business Owner
Manager
Marketing Manager
Social Media Manager
Hired Digital Marketing Agency
Clear selection
What is your favourite online advertising platform?
Google Search
Facebook
Instagram
Native Website Banner
Clear selection
Business Status
*
Registered with Registrar General's Department
Not registered
Average Monthly Revenue of your business
*
Less than 1000GHS
1000GHS - 10,000GHS
10,000GHS - 50,000GHS
50,000GHS - 100,000GHS
Over 100,000GHS
Required
Do you use Pay Per Click advertising (Online Sponsored Promotion)?
*
Yes
No
I dont know about PPC or Sponsored Ads
What is your goal/purpose in doing PPC Ads or Sponsored Promotions? (select as many as apply to you)
Create brand awareness
Increase sales
Increase engagement with customers
Increase website traffic
Collect Leads and customer informations for research
Clear selection
Do you find PPC Advertising effective in accomplishing your goals?
Yes
No
If No, What do you think makes them NOT to work?
Your answer
About how much do you spend a month on PPC and Sponsored Ads
Less than 500GHS
500GHS - 1000GHS
1000GHS - 5000GHS
5000GHS - 10,000GHS
10,000GHS - 50,000GHS
More than 50,000GHS
About how much sales revenue do you make from your PPC and Sponsored Ads?
Less than 500GHS
500GHS - 1000GHS
1000GHS - 5000GHS
5000GHS - 10,000GHS
10,000GHS - 50,000GHS
More than 50,000GHS
How do you run your ads? (select as many as apply to you)
I boost/promote a social media post
I run an ad campaign with Facebook or Google Ad Manager
I hire a marketing agency to run ads for me
I pay social media influencers to promote my business
I pay bloggers to write about my business
I pay website owners to play ads on their site for me
Clear selection
Do you use target Keywords?
Yes
No
I dont know about keywords
Clear selection
Thank You
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