Pay Per Click (PPC) Advertising in Ghana

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Assessing how Ghanaian small businesses use PPC advertising. Pls select as appropriate.

Please Select Industry (select as many as apply to your business) *

Services

Manufacturing/Industry

Retail

Agric/Agribusiness

Other

Location of business *

Ghana

Outside Ghana

Required

Size of business *

1-10

11-500

501-1000

Over 1000

Required

What is your position in the business? (select as many as apply to you)

Business Owner

Manager

Marketing Manager

Social Media Manager

Hired Digital Marketing Agency

Clear selection

What is your favourite online advertising platform?

Google Search

Facebook

Instagram

Native Website Banner

Clear selection

Business Status *

Registered with Registrar General's Department

Not registered

Average Monthly Revenue of your business *

Less than 1000GHS

1000GHS - 10,000GHS

10,000GHS - 50,000GHS

50,000GHS - 100,000GHS

Over 100,000GHS

Required

Do you use Pay Per Click advertising (Online Sponsored Promotion)? *

Yes

I dont know about PPC or Sponsored Ads

What is your goal/purpose in doing PPC Ads or Sponsored Promotions? (select as many as apply to you)

Create brand awareness

Increase sales

Increase engagement with customers

Increase website traffic

Collect Leads and customer informations for research

Clear selection

Do you find PPC Advertising effective in accomplishing your goals?

Yes

If No, What do you think makes them NOT to work?

About how much do you spend a month on PPC and Sponsored Ads

Less than 500GHS

500GHS - 1000GHS

1000GHS - 5000GHS

5000GHS - 10,000GHS

10,000GHS - 50,000GHS

More than 50,000GHS

About how much sales revenue do you make from your PPC and Sponsored Ads?

Less than 500GHS

500GHS - 1000GHS

1000GHS - 5000GHS

5000GHS - 10,000GHS

10,000GHS - 50,000GHS

More than 50,000GHS

How do you run your ads? (select as many as apply to you)

I boost/promote a social media post

I run an ad campaign with Facebook or Google Ad Manager

I hire a marketing agency to run ads for me

I pay social media influencers to promote my business

I pay bloggers to write about my business

I pay website owners to play ads on their site for me

Clear selection

Do you use target Keywords?

Yes

I dont know about keywords

Clear selection

Thank You

Submit

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