Value-based consumerism
Here at Project Simpatico, our goal is to make it easier for consumers - for all of us - to make value-based decisions about the products we purchase. Like it or not, we cast votes with our dollars, and many of us get stumped when faced with a row of 20 brands of the same product. Whether we care about human rights, equality in hiring practices, animal rights, or clean water (just to name a few), it can be a maze once you start trying to research companies and parent companies, not to mention the source of individual ingredients listed on a box of mac and cheese!

We have created this short questionnaire so we can learn a few things from you - how important it is for you to make value-based decisions when shopping, how you're already making decisions about purchases, and how we can make the process simpler and more transparent. Most importantly, we want to make a tool that you'd use to help you live a life of purpose, and create social change starting with something you do every day.

Do you rate or review companies or products that you feel are aligned with what’s important to you?
Never
Always
Does knowing information about a company’s corporate social values affect your purchasing choices?
Not at all
Absolutely
How interested are you in receiving product recommendations that align with and support your personal values?
Not at all interested
Extremely interested
How interested are you in having access to shopping lists, meal planning resources and recipe recommendations that align with and support your personal values?
Not at all interested
Extremely interested
You're shopping for dinner. Would you use a mobile application to conduct a text-based or scanner code product search to determine if a product is aligned with your personal values?
Not at all - that sounds horrible
Absolutely
Do you currently research the products you'd like to buy and use your value system to make decisions about purchases?
Never
Always
If a platform existed where you could get both objective and subjective information - ratings and reviews plus evidence-based information - would you use it to help you make decisions?
Not at all - that sounds horrible
Absolutely
Do you currently rate and review products you purchase?
Never
Always
Do you follow brands you like on social media?
Never
Always
Do you interact with brands you like on social media?
Never
Always
Please list a few brands you love because they align with your values.
Which of these values would influence your purchasing decisions most? Pick your top 3 from this list or add one of your own!
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