Google Adwords campaign brief
To help us get a more comprehensive understanding on how to better serve you, please fill up the following information.
With the new campaign, what action do you want them to take? There are generally three main actions of a Website visitor. They will:
Call to get a quote
Make an appointment
Submit quote form
Sign up to a newsletter; and/or
Do you have a website?
Tell us a bit about your business
What are your 3 selling points (What do you consider your competitive advantage while making a sale?
A set of 3-4 keywords - for eg: home renovation services or Glass fencing company campbelltown
List all suburbs you are interested
For example, you might want people to call you from your Website or fill up a quote form or subscribe to your newsletter.
Domains? Lead generating domains you registered or are planning to register
What are the key messages you’re trying to communicate?
Encourage them to take action
Focus on Trust, Quality and Benefits (Certifications, Testimonials)
Information (Govt rebates , risks)
Generate interest (Offers , Engagement, videos, Testimonials)
Avoid unnecessary Jargon (Too much information or unnecessary links are sometimes not helpful)
Is there any other information we can get: Please tick all that apply and attach with an email sent to
From your experience, what are the most important pages on your website in terms of creating sales for you?
Your Monthly budget for Google Ads
How many clicks and calls can you manage per day?
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