Commitment to POCAM's Call for Equity by the Canadian advertising and marketing industry
If you are a Canadian advertising/marketing organization looking to commit to the demands in POCAM's Call for Equity, you're in the right place. The Call has been created and signed by over 600 Black, Indigenous and PoC advertising and marketing professionals and allies. 

We work on the various unceded and treaty territories in the part of Turtle Island we call Canada. Inspired by our colleagues in the USA*, we created this set of demands addressed to those who lead our industry. 

If you are an industry leader in an agency or in a client marketing department, that is committed to creating equity in the industry, we ask you to please make your organization's commitment public by filling in the fields below the list of demands. For transparency, all signatories will be made public.

This form is exclusively for organizations operating in the Canadian advertising/marketing industry, whether client-side, advertising, media, PR or design agency, association or educational or non-profit institution. 

To commit your organization to meeting these demands, you must be in a leadership or management position in your organization, or you must be its DEI leader or champion. (If you simply want to support these demands for equity as a BIPOC professional or ally, please add your name here:

(Mar 2021 Update: we are asking new signatories to provide an email address when signing, to help us with authentication or any follow up).
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The Call for Equity
An open letter to Canadian Advertising and Marketing Industry Leaders

We acknowledge that many leaders in many organizations in our industry have made anti-racism statements and statements of support for racialized minorities and Indigenous peoples. But we need you to take a stand and not just make a statement.

For all the apparent progressiveness of our industry, there has been very little progress. We face injustice and inequity every day and each day we are asked to do all the real work to fight it.

We need that to change. We need justice, equity and inclusion. We need the industry to look more like us. We need Black, Indigenous and people of colour (PoC) voices to be sought out and included in the creative process. We need Black, Indigenous and PoC professionals in senior and leadership positions.

In a multicultural Canada where more than one in four Canadians is a member of a visible or racialized minority, we need to dismantle the industry's oppressive monoculture that stifles the growth of Black, Indigenous and PoC professionals and restricts our ability to express our true selves.

We are asking all leaders in Canadian advertising and marketing to take the following actions to address the systemic racism in our industry:

1. Make a specific, measurable, and public commitment to improve Black, Indigenous and PoC representation at all levels of staffing, especially senior and leadership positions

2. Track and publicly report your workforce diversity data on an annual basis to create accountability for the industry

3. Audit company policies and culture to ensure the environment we work in is more equitable and inclusive to a diversity of backgrounds and perspectives

4. Provide extensive bias training to HR employees and all levels of management, and ask your teams and leaders to get simple constructive human rights training and certification such as that provided by The Ontario Human Rights Commission at: 

5. Extend outreach to a more diverse representation of colleges, universities, and art schools

6. Expand residencies and internship programs to candidates with transferable skills who may not have taken a traditional educational path toward advertising and marketing

7. Create, fund, and support Employee Resource Groups (ERGs) for Black, Indigenous and PoC employees

8. Invest in management and leadership training, as well as mentorship, sponsorship, and other career development programs for Black, Indigenous and PoC employees

9. Require all leaders to actively participate in company Diversity & Inclusion initiatives and tie success in those initiatives to bonus compensation.

10. Create a Diversity & Inclusion committee made up of Black, Indigenous and PoC employees to help shape diversity & inclusion policy and monitor its progress

11.  Establish a diversity review panel to stem the spread of stereotypes in creative work and ensure offensive or culturally insensitive work is never published

12. Introduce a wage equity plan to ensure that women and Black, Indigenous and PoC are being compensated fairly

Only for clients, in addition to the above:

13. Reward only those agencies that successfully implement these demands, with your business

14. Commit to ensuring that you will include agencies that are Black-, Indigenous- or PoC-owned in your agency roster, recognizing that they disproportionately provide equitable employment to professionals from the Black, Indigenous and PoC communities

15. Demand that the agency teams serving on your business include Black, Indigenous or PoC professionals


*Text adapted for Canada's unique history and circumstances from the Open Letter created by Nathan Young and Bennett D. Bennett and signed by Black advertising professionals in the US.
I have read the open letter and I commit that our organization will do its best to implement the demands it contains to create a more equitable, inclusive and anti-racist advertising and marketing industry.  
Please fill the fields below to indicate your support.
First Name *
Last Name *
Role/Title *
To commit your organization, you must be in a management or DEI leadership position. If multiple leaders for your organization sign, we will select the most recent or most senior signatory as the contact.
Company *
How to update your progress once you've committed.
Thank you for committing that your organization will fight racism and promote equity in the advertising and marketing industry. 

Now that you've taken this courageous first step, we invite you to share your progress on your commitments. Visit and click on the grey Update Progress button.

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