The Inbound Mill Assessment
The following marketing assessment is a questionnaire that we use to assess your existing marketing assets and activities that cater to all stages of the consumer's buying process. Please provide your best answers to the questions below.
Email address *
Tell us about the top of your sales and marketing funnel.
On average, how many visits does your website get each month?
Your answer
Do you have a search engine optimization strategy?
How often do you perform keyword research?
Do you currently have keywords ranked on the first page of Google?
If so, please provide a rough estimate as to how many of your most important keywords you are showing on the first page of Google for. Also, on average how many listings are you showing for on those first pages?
Your answer
How often do you analyze your websites pages to identify whether they're optimized effectively?
Do you have a blog?
How often do you post blog articles?
Do you publish your blog posts via social media channels?
Do you monitor social media for mentions of your brand name, important keywords or competitors?
Does anybody at your company monitor the social media activity of your leads, prospects or customers?
Is your website and the email you send easy to read on a mobile device?
Tell us about the middle of your sales and marketing funnel.
On average, how many new leads do you generate each month?
Your answer
What percentage of your leads are generated via your website in most months?
What percentage of your website visitors convert into leads?
Your answer
What percentage of your website leads convert into customers each month? (Typically: 0 - 25%)
Have you defined the profile of your company's ideal lead?
Do you have a service level agreement between marketing and sales that governs the quantity and quality of leads you need to generate each month?
How many offers (ebooks, whitepapers, webinars, assessments, free trials, free consultations) do you have available on your website?
What kind of offers do you have on your website? (ebooks, whitepapers, webinars, assessments, free consultations)
Your answer
How many active landing pages do you have on your website?
Landing pages are minimalistic pages without a menu navigation with the sole purpose of asking for a contact to call or fill out a form for a specific offer.
How often do you build and launch new calls to action to drive traffic to your landing pages?
Calls to action are graphic and text elements that drive a visitor to click through to a landing page.
Are you generating leads from these offers? If so, how many? If not, why do you think that is?
Calls to action are graphic and text elements that drive a visitor to click through to a landing page.
Your answer
Do you generate leads from organic search engine traffic?
Do you generate leads from social media traffic?
Do you generate leads from your blog?
Do you generate leads from pay per click traffic?
Does your web analytics system track which pages each of your leads views?
Does your web analytics system track which pages convert website visitors to leads?
Does your web analytics system track the traffic source, marketing activity or campaign that generated each of your leads?
Tell us about the bottom of your sales and marketing funnel.
How many new opportunities does your business generate in an average month?
Your answer
What is your average close rate? *
Your answer
How many new customers do you sign on in the typical month/year?
Your answer
What is your average contract value for your top 3-5 services? Please name the services and their associated contract values. *
Your answer
How often do you send email marketing messages?
Do you segment your email list and send different messages to different segments?
Do you use marketing automation or lead nurturing?
Do you send email to lists of addresses that you've bought or rented?
How many lead nurturing or marketing automation campaigns are you running now?
Does your web analytics system notify you or your sales team when a lead is visiting your website?
What CRM tool are you currently using?
Your answer
Do your sales reps get notified when prospects open their emails?
Do your sales reps do research on prospects via Twitter, LinkedIn, or Facebook?
Tell us about your marketing goals.
Are you currently working with a service provider?
If you currently are, please define all focus areas they are executing. Also, what do you like about them? Conversely, where do you think they could improve on?
Your answer
Do you have service areas that you would like to focus on or expand to?
If so, list them here.
Your answer
What is your monthly revenue goal?
Your answer
What is your primary marketing goal?
Your answer
Do you have your company's support for this goal?
How do you plan to accomplish that goal?
Your answer
What hurdles are preventing you from achieving that goal?
Your answer
What is your timeline for achieving that goal?
Your answer
Any additional notes you'd like to provide?
Your answer
A copy of your responses will be emailed to the address you provided.
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