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In search engine optimization, it is a crucial element to select the right keywords when optimizing a website. The obvious reason being, if you have keywords with no search volume, you will not receive any traffic. Secondly, if you have keywords that are too competitive, you will find it very difficult (almost impossible) to win high ranks. So how do we find the in between balance for both obstacles? This is where keyword tools would come into place, but how accurate are they?

To start, Guest Posting the main keyword research tools that are found on the market today are Wordtracker, Overture Keyword Tool and Trellian Keyword Discovery. Now I bet many of you are pulling your hair out over which keywords are going to be suitable for optimization.

What makes it probably even more stressful is the varying results between the three different keyword tools i.e. one keyword tool may show a particular keyword to be very good, while another tool may suggest a whole different result for the same keyword. Well stop stressing right now! The truth is that we don’t really know how accurate these keyword tools are and we should only use their search volume figures as an indication as to whether a keyword is popular amongst search engine users.

Let’s say a keyword phrase, “dog products”, has a search volume of 5,000 searches per month on the Overture Keyword Tool. To make an assumption that “dog products” is a good keyword for optimization, based ONLY on the Overture figure, would be a very bad assumption. However, it gives us a rough idea of the search volume for that particular keyword. The next step would be to use Wordtracker or Keyword Discovery to see if a similar amount of search volume is present for “dog products” (remember to convert searches for each tool to a common time frame i.e. monthly or daily).

If we have a very low search volume in BOTH Wordtracker and Keyword Discovery, then I would be very skeptical about using “dog products” for optimization. The whole idea is to get at least two of the three keyword tools to reflect reasonable / high search volumes before considering that keyword to be suitable for optimization. If you have all three keyword tools returning reasonable / high search volumes for “dog products”, then the chances are that this keyword is reasonable / high in search volume and definitely worth considering for optimization.

Once a good set of keywords have been agreed upon through the use of the keyword tools, you should then focus on the keywords that have a low / reasonable amount of competing web pages. There is no point trying to compete for a keyword that has 1,000,000 web pages in competition for it. If you are good at SEO then you could achieve high ranks for that keyword, but it would require a lot of time and investment which could be spent on better things. The lower the competition is, then the more chance of achieving higher ranks.

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again, a keyword tool can easily reveal the amount of competition a word or niche may have helped you decide whether it is worth you pursuing any further.

Search engine optimization (SEO) is an important component to driving traffic to your site. Consistently placed content-rich articles with highly-effective SEO will increase website traffic and reduce bounce rates.

It may be confusing when first implementing SEO into your content given that Google’s algorithm has changed. Business and company pages used to be among the top-ranking listings in Google. Ehow, Guest Posting those coveted spots are held by articles and reviews. Keyword stuffing and excessive keyword repetition will no longer work as a strategy and any site using these tactics may be penalized by Google or other search engines. How can the small business owner drive traffic and use SEO effectively with today’s new algorithms? Taking the various search engines and platforms, keywords, meta descriptions and tags, and paid advertisements into account, will give your site the boost it may need.

Targeting Search Engines and Platforms As a business owner or content marketer, your primary focus should always be on the audience. Using the search engines and platforms your customers are using will maximize your efforts. Know your ideal customer and where they can be found. For example, if your ideal customers are lawyers or dentists, you should focus your SEO marketing on LinkedIn to bring those people to your site.

However, if your customers are women working outside the home, then you will probably find them on Facebook or Pinterest. The reason targeting specific search engines and platforms are suggested is because placing SEO and content-rich articles in the wrong place will not increase traffic. In fact, it may produce a high level of bounce rates in which people leave your site quickly after discovering it is not what they are looking for. Since Google is widely known as a search engine, it will be the subject for the following SEO strategies.

According to an article on MOZ, a software as a service company (SaaS), the new Google algorithm emphasizes value to the customer. When a customer types in a keyword, the search engine result pages (SERPs) will display content based on giving the searcher information about the keyword, compare it to other similar items, or allow the searcher to read reviews about the product. To maximize SEO on your website, offer visitors valuable content with the right amount of SEO keywords included. The content should offer more information about the product or offer reviews from other buyers. Focus your SEO content marketing on providing valuable content to your audience and traffic increase will be a natural result.

Using Keywords to Increase Traffic and Conversions. As mentioned earlier, keyword stuffing should be avoided. Keyword stuffing is the excessive use of keywords in a piece of content. The keyword density is so high in these articles or blog posts they no longer make any sense. As a rule of thumb, keyword density should be natural or at a maximum of 1%. If your article is 500 words, the keyword density at 1% will allow you to place the keyword once for every 100 words of text. Keywords do not have to be single words, but can be phrases.

Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required. To fully optimize a web site, you need to optimize its keywords. It's important that you optimize your keywords so that your audience can find your site. This article summarizes keyword selection and placement techniques that you can use to maximize the search engine positioning of your site. When you're choosing the keywords, your website will target you should always bear in mind the adage "less is more". Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website, it could be a big mistake.

SEO for business is necessary. Do you know what SEO is? If you do, you must have explored its benefits and learned how it functions.  SEO for business is necessary. Do you know what SEO is? If you do, Guest Posting you must have explored its benefits and learned how it functions. However, are you curious to know about its benefits to your business? Many SEO for Business Company in India work for different clients to make their website is finished in the top order.

People do seek multiple things on the internet. Either, it may be interested in fashionable clothes or interior designs or looking for a good restaurant; it could be anything. As an aware company, everyone should stay sharp and look for what people are looking for these days.

SEO is the key to increase the popularity of the SEO Company in Pune, along with the profit. Many franchisers are working for different companies by assuring that they can make your company successful over others by securing the highest SEO ranking.

SEO has its benefits. It is always based on the viewers’ search criteria. The company is always working to manipulate the functions and show its utility to every internet user by using different channels.

Now, you will learn about to learn top 15 Benefits of SEO for your business:

1. Gain better user experience via SEO

Numerous companies are always searching to maximize their customer numbers by improving the website and maximizing the user experience. They can do this by providing all necessary information, related videos, and photos with supported text. They also prepare their web pages which will be easier to navigate properly by their audience and will be accessible via mobile.

2. SEO assists to gain dominance

SEO is the best and primary source of leads. People are applying it over their inbound strategies as they are the most successful and effective source among B2C (business to customer, B2B (business to business), and non-profitable firms.

These inbound strategies are widely applied to social media, search engine optimization, content marketing, and others. The SEO tactics over here can help you the most.

3. SEO brings higher close rates

According to many surveys, 14.6% of the close rate is attained from SEO leads. Outbound leads are not that helpful as compared to SEO leads. The value is only 1.7%.

4. Increase the conversion rate

When your site can get a good ranking, then the conversion rate will be higher. The only way to increase the ranking order is by developing the SEO level. The SEO is acting here as a solo agent to raise the conversion rate.

5. Cost management can work easier with SEO

SEO can help you to lower the advertisement cost. When your website finishes at the top of search engine results, then there is no need to provide ads on each page. You can add the benefits via SEO to manage the cost. SEO is the tool to increase your search rankings which has also made an impact on cost management.

6. Local users are influenced by SEO

SEO plays a huge role in encouraging local users. For example, if someone searches ‘best restaurant near me’, he will find multiple options. But in most cases, people visit the top-shown results and become the customers of that restaurant. So, the top-shown results are managed with SEO which is why they finish at the top order.

7. SEO builds brand credibility

This is especially for those who finish at the bottom of the search results. The proper SEO assessment can improve your rankings while people search for their requirements. When your website gets a higher rank, you will find a higher number of customers. To do so, SEO is necessary.

8. SEO establishes brand awareness

You can increase your brand awareness by following simple strategies. Out of all the important strategies, SEO plays a huge role among them. SEO always ensures that your item should be placed at the top of the search results. This is always going to help every company to raise the awareness of its goals and products among different patrons.

9. SEO enhances your experience over mobile

SEO has a good and improved user experience as different search engines are based on it. Based on popularity (most visited sites) the search engines organize the websites in the popularity order. SEO is the factor that can enhance your website’s user experience and gather more visitors to your website so that you can raise the SEO rank and popularity.

10. SEO helps to make the long-term marketing strategy

SEO is absolutely the key to finish at the top of the order of the search results. The time duration is 6 months to maintain the optimal ranking and to regain your popularity over multiple viewers. SEO is helping the company during the growth stage of it. It can draw more viewers to your content when a company is using an appropriate algorithm for SEO.

11. SEO influences the growth of your market share

SEO is based on simple concepts. It is useful to attract more viewers and convert them into loyal customers. The more you can convert your viewers into your customers, the more you can gain profit.

12. SEO innovate all kinds of online marketing activities

You can gain marketing activities from platforms like direct email, social media, content marketing, and so on with the help of organized SEO.

13. Helps to raise the followers on social apps

You can make the difference and apply that impact on your popularity through SEO. This can be done with organized SEO. SEO is helping a company to gain more followers on social media and to boost its popularity over those platforms.

14. Increase your website Speed

The website speed can be raised and maintained with the help of well-planned SEO. This is very important for all companies to gain popularity.

15. SEO helps to keep you ahead of your competitors

You can stay one step ahead of your competitors through a decent and well-astonished SEO. Your customers and other visitors can get attracted to your website when you have planned the content with proper SEO.

Learning to effectively use a keyword research tool is a fundamental skill anyone marketing on the internet needs to master. Keyword optimization for example is use to prepare content for articles, websites, blogs or any other information published online.

Read more to see 5 indisputable reasons why a keyword research tool should be the centerpiece of your online marketing arsenal.

As anyone involved in marketing on the internet will tell you it is absolutely critical to adopt and become familiar with some sort of keyword research tool. This little 'jewel' will be something that gets use almost daily since keyword optimization is needed in just about every aspect of an online business. Of course there are some that may not put as much emphasis on the importance of such a toll but I am here to dispel that type of thinking.

Allow me if you will to cite 5 credible reasons as to why a keyword search tool plays such an important role in any activity involving marketing on the internet.

Determines Demand

Online everything starts with how many people are searching for 'something' whether it is a word,Guest Posting topic or item. A keyword tool can quickly and easily tell you such information enabling you to make better decisions.

Uncovers Niches

By using a keyword tool to view searches within particular markets you can take suggestions the tool has revealed in the results and search on them directly. By doing so you will undoubtedly 'stumble' across new suggestions you may not have thought of.  Searching further could reveal an entire niche that is worth exploring for its demand and profitability.

Reveals Competition

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again, a keyword tool can easily reveal the amount of competition a word or niche may have helped you decide whether it is worth you pursuing any further.

Saves Time

Keyword research although very important can be a very time-consuming task. By using the right keyword search tool for your application, you can literally save hours and maybe even days in research time.

Optimizes Content

Content is what drive the internet but your content is useless if nobody finds it to read. Properly optimizing your content will get it rank highly with search engines allowing it to show up prominently in the search results. Using a keyword search tool will allow you to 'uncover' the most optimal words in terms of application and search demand to place in your content.

A keyword research tool serves many purposes for anyone marketing on the internet. Keyword optimization is at the very core of just about every activity that involves promoting online. The 5 reasons we discussed above as to how a keyword search tool can aid and assist an online business should reflect a how important this tool can be. The tool you choose to use is left to your own personal needs and preferences but do yourself the favor of becoming familiar with the use of such a tool. Both you and your business will greatly benefit from it.

If you have a new website then the chances are your website will be "sandboxed" for eight months for any popular keywords. So, if you target your website solely for the most popular keyword then a) your website won't even appear in Google's search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good raking will be difficult.

Learning to effectively use a keyword research tool is a fundamental skill anyone marketing on the internet needs to master. Keyword optimization for example is use to prepare content for articles, websites, blogs or any other information published online.

Read more to see 5 indisputable reasons why a keyword research tool should be the centerpiece of your online marketing arsenal.

As anyone involved in marketing on the internet will tell you it is absolutely critical to adopt and become familiar with some sort of keyword research tool. This little 'jewel' will be something that gets use almost daily since keyword optimization is needed in just about every aspect of an online business. Of course there are some that may not put as much emphasis on the importance of such a toll but I am here to dispel that type of thinking.

Allow me if you will to cite 5 credible reasons as to why a keyword search tool plays such an important role in any activity involving marketing on the internet.

Determines Demand

Online everything starts with how many people are searching for 'something' whether it is a word,Guest Posting topic or item. A keyword tool can quickly and easily tell you such information enabling you to make better decisions.

Uncovers Niches

By using a keyword tool to view searches within particular markets you can take suggestions the tool has revealed in the results and search on them directly. By doing so you will undoubtedly 'stumble' across new suggestions you may not have thought of.  Searching further could reveal an entire niche that is worth exploring for its demand and profitability.

Reveals Competition

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again, a keyword tool can easily reveal the amount of competition a word or niche may have helped you decide whether it is worth you pursuing any further.

Saves Time

Keyword research although very important can be a very time-consuming task. By using the right keyword search tool for your application, you can literally save hours and maybe even days in research time.

Optimizes Content

Content is what drive the internet but your content is useless if nobody finds it to read. Properly optimizing your content will get it rank highly with search engines allowing it to show up prominently in the search results. Using a keyword search tool will allow you to 'uncover' the most optimal words in terms of application and search demand to place in your content.

A keyword research tool serves many purposes for anyone marketing on the internet. Keyword optimization is at the very core of just about every activity that involves promoting online. The 5 reasons we discussed above as to how a keyword search tool can aid and assist an online business should reflect a how important this tool can be. The tool you choose to use is left to your own personal needs and preferences but do yourself the favor of becoming familiar with the use of such a tool. Both you and your business will greatly benefit from it.

These inbound strategies are widely applied to social media, search engine optimization, content marketing, and others. The SEO tactics over here can help you the most.

Learning to effectively use a keyword research tool is a fundamental skill anyone marketing on the internet needs to master. Keyword optimization for example is use to prepare content for articles, websites, blogs or any other information published online.

Read more to see 5 indisputable reasons why a keyword research tool should be the centerpiece of your online marketing arsenal.

As anyone involved in marketing on the internet will tell you it is absolutely critical to adopt and become familiar with some sort of keyword research tool. This little 'jewel' will be something that gets use almost daily since keyword optimization is needed in just about every aspect of an online business. Of course there are some that may not put as much emphasis on the importance of such a toll but I am here to dispel that type of thinking.

Allow me if you will to cite 5 credible reasons as to why a keyword search tool plays such an important role in any activity involving marketing on the internet.

Determines Demand

Online everything starts with how many people are searching for 'something' whether it is a word,Guest Posting topic or item. A keyword tool can quickly and easily tell you such information enabling you to make better decisions.

Uncovers Niches

By using a keyword tool to view searches within particular markets you can take suggestions the tool has revealed in the results and search on them directly. By doing so you will undoubtedly 'stumble' across new suggestions you may not have thought of.  Searching further could reveal an entire niche that is worth exploring for its demand and profitability.

Reveals Competition

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again, a keyword tool can easily reveal the amount of competition a word or niche may have helped you decide whether it is worth you pursuing any further.

Saves Time

Keyword research although very important can be a very time-consuming task. By using the right keyword search tool for your application, you can literally save hours and maybe even days in research time.

Optimizes Content

Content is what drive the internet but your content is useless if nobody finds it to read. Properly optimizing your content will get it rank highly with search engines allowing it to show up prominently in the search results. Using a keyword search tool will allow you to 'uncover' the most optimal words in terms of application and search demand to place in your content.

A keyword research tool serves many purposes for anyone marketing on the internet. Keyword optimization is at the very core of just about every activity that involves promoting online. The 5 reasons we discussed above as to how a keyword search tool can aid and assist an online business should reflect a how important this tool can be. The tool you choose to use is left to your own personal needs and preferences but do yourself the favor of becoming familiar with the use of such a tool. Both you and your business will greatly benefit from it.