Casual Connect Workshops
United in Education is CGA's largest initiative – comprising a comprehensive set of educational materials for games industry professionals. At Casual Connect Kyiv, this will be reflected in two days of workshops:

1. The Business of Games
October 24, 10:30 AM - 12:30 PM

This workshop is designed to help teams with an existing title in development or pre-production plan ahead and prepare to launch a commercially viable game. It will include: Defining “who your game is” with regards to target demographic, business model, etc.; Overview of the ecosystem for digital sales; Understanding forecasting, budgeting, marketing, etc.; Maximizing revenue for both F2P and Premium titles.

2. Company Management
October 24, 1:00 PM - 3:00 PM

This workshop will dig deep into the complexities of managing a company like a true business. It will cover the following key areas: strategy, planning, and tactics; vision and mission; organization; investment preparedness. We will also explore sources of funding, and when/why you would approach each. Finally, pitching tips will also be covered.

3. Design for Monetization in Free2Play Games
October 25, 10:00 AM - 12:00 PM

This workshop will cover core issues in free-to-play monetization, including: building monetization into the core of your game; what players spend on; IAP vs. Ads; pay to accelerate vs. pay to win; best practices for optimizing monetization.

4. Marketing and User Acquisition for Free2Play Games
October 25, 1:00 PM - 3:00 PM

Getting your app discovered is tough, especially considering studios are fighting for space in stores where Facebook and Google take the bulk of app downloads and attention. This workshop will discuss high-impact, low cost ways you can get traction in stores via paid and organic user acquisition, and will include the following content: App Readiness for User Acquisition, Minimum Viable Marketing Stack, Paid Acquisition, Asset Management, KPI’s & Tracking, ASO & SEO.

To take part please, make sure you reserve your spot by completing the form below. Casual Connect Kyiv 2017 registration required.

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