Meetings. Incentives. Conference. Events. (MICE) Industry Client Survey
Thank you for taking the time to complete this crucial 5 minute survey. The survey has 10 questions for clients in the MICE industry. Our aim is to source the views of event organising clients in Africa about the future of the Industry.

As a client to the MICE industry, your contribution will enable the industry to develop useful insights about the future of the industry on the African continent.

The survey is created by and remains the property of Niche Partners in collaboration with The Planner Guru. We encourage you to share the survey with fellow professionals in Africa who can add valuable contributions. Should your organisation wish to use this survey, please contact Niche Partners directly on
Londi@nichepartners.org, or call on +27 (0)72 576 1013.

Thank you for your participation.
Email address *
Section 1: Demographics Information
The following background questions are required in order to determine participant groups that have completed the survey. Please complete as accurately as possible.
Please add your country of work *
Please add your current job title *
Section 2: Your Organisation
The following questions focus on your view of key areas that are most relevant to your current organisation of work.
1. What are the top 3 areas that you are most concerned about for your organisation at this time? Why? (Please consider your usual key performance indicators)
2. Do you expect growth or a decline in the areas you mentioned in your answer to question 1 in the next 2 years? Why?
Section 3: The Industry
The following questions focus on your view of the future recovery of the broader MICE industry in Africa.
3. What would you consider to be the most important interventions for you to continue to organise meetings, conferences or exhibitions?
4. On a scale of 1-3, what do you think will be the future of the meetings industry in Africa in 2021 and beyond (1 = The industry will recover to the growth levels before the virus, 2 = Neutral, 3 = The industry has changed and is unlikely to recover to growth levels before the virus)
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5. Following your rating above, please elaborate on your reasons for your rating?
Section 4: This section focuses on your view of future client expectations.
This section focuses on your view of your future client expectations.
6. Do you anticipate that your conferences, events and exhibitions will increase in frequency?
7. List 3 areas that you think you most require the most support from the industry suppliers beyond 2020
Section 5: Opportunities ahead
This section looks at your view on the future opportunities and plans that can be explored beyond 2020
8. List 3 opportunities that you think will exist in the MICE industry in Africa post the crisis?
9. What collaborations could enable the African's MICE industry to remain sustainable?
10. Which of the following would you add as part of your growth strategy. (Please select your top 4)
Thank you for your participation!
Should you wish to receive the final report and participate in future Africa MICE industry collaborations, please select yes below and ensure that you have entered your email address.
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