What are the top three factors you consider most important when choosing an auto parts supplier?
*How do you typically find out about new products or promotions from auto parts suppliers? What communication method do you prefer and why?
When thinking about our competitors, what do they offer that you wish we did too?
*Can you tell me about a time you chose a competitor over our company?
*What are the biggest challenges you face when purchasing auto parts?
*How does our pricing compare to that of our competitors? Is there a difference in perceived value?
How likely are you to recommend our products and services to others, and why?
In what ways do you think we could make your buying process more convenient?
*How has your perception of our brand changed over time?
*What do you think distinguishes us from our competitors in terms of product offerings and customer service?