Fitness Club Success Analysis Form
Section One: Your Key Marketing Frustrations
1. We don't have enough sales *
Required
2. My people don't know how to sell *
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3. We don't know how to get more customers through the door *
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4. We hate making sales calls *
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5. My people don't know what to say to customers *
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6. Good sales people are hard to find *
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7. We don't know how to market effectively online *
Required
8. Not Enough prospects come to the club *
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9. We don't know what new members want when they join *
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10. My offline advertising doesn't work *
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11. We are not sure the advertising we do pays for it self *
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12. We don't know how to sell effectively *
Required
13. My people can't sell as well as I can *
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14. We can't predict what our sales will be from month to month *
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15. We don't make enough sales calls *
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16. We have trouble overcoming customer objections *
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17. Our sales have slowed up recently *
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18. We are not sure how we should advertise offline *
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19. I never know what my sales people are doing *
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20. I'm not sure what to pay my sales people *
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21. I do most/all if the sales and marketing work myself *
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22. We don't know what my customers think of the Club *
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23. We don't know why our customers leave *
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24. We don't know who our best customers are *
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25. We don't calculate the monetary value of our members *
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26. We don't ask our new members to buy anything extra when they join *
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27. We don't calculate our attrition rate accurately *
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28. We don't test price increases very often *
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29. We don't calculate our non-membership revenues monthly *
Required
30. We don't calculate the cost of acquiring a member *
Required
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