Marketing Information Survey

Marketing information refers to information on product, place, people, price and promotion. Access to this particular information is very crucial for successful marketing of agricultural products. This is an independent survey undertaken by the National Agricultural Marketing Council (NAMC) to establish the status qou of access to marketing information by South African farmers.


The overall purpose is to establish the status quo of access to marketing information by farmers, their ability to search, interpret and use such information to enhance decision-marking on farming operation.


This survey will take approximately 10-15 minutes to complete.


This information will be analyzed unanimously and will not be use for taxation or criminal prosecution.

Participation is Voluntary

Please understand that your involvement in this study is voluntary and we respect your right to stop participating in the study at any time without consequence and without needing to provide an explanation. However, once you have submitted your responses you cannot withdraw your answers, as responses are anonymous.

Use of Information

Information will be used primarily to provide advise to the Ministry of Agriculture, Land Reform and Rural Development and directly affected groups on agriculture marketing policy interventions.

Upsetting Issues

It is unlikely that this research will raise any upsetting issues but if it does you may wish to contact the National Agricultural Marketing Council at 012 341 11 15.

Storage of Information

All electronic data will be kept safe on NAMC’s server and managed by Smallholder Market Access Research Unit. It will also be kept on a password protected computer in the same location. Only the principal researcher will have access to the raw data.

Disposal of Information

All the data collected in this research will be kept for a minimum of five years after the completion of the project, after which it will be disposed of by deleting relevant computer files, and destroying or shredding hardcopy materials.


If you have any questions, or you would like further information regarding the Survey project, please contact Mr Lindikaya Myeki: and 012 341 11 15.


Should you have any complaints concerning the manner in which this research is conducted, please contact

Communications Unit
Pretoria, Gauteng 0001
Tel: (012) 341 11 15
Email *
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