Haus of Melt Market Research
Hello!

Thank you for helping us learn more about our global Drag King and Drag Thing market and community!

Haus of Melt is a trans owned and operated production company specializing in LGBTQ+ talent. It is fully funded and led by a trans masc Drag King of color, Tuna Melt.

This form is for us at Haus of Melt to conduct market research. Responses from this survey will help Haus of Melt drive and create their business strategy. Within this strategy, we intend to:
  • Pay our artists competitive rates on par with white, cis, entertainers in adjacent industries
  • Seek strategic partnerships with established businesses, corporations, venues, and brands that will book us
  • Build indisputable value proposition for our community. When we know our value, we can advocate confidently with it. We want to find the right venues, businesses, and brands that will pay us equitable rates, but right now we can't do this without data to back it up.
All responses are anonymous.

This survey is not meant to make local producers feel guilt or shame. That is not our intention. Many productions are produced with little to no support from self-funded hard working trans and/or BIPOC producers. It's time to change that and get our fair share. It's time for businesses, brands, and venues to pay us our fair share and/or support our productions with existing budget.

Right now there is little to market research on Drag Kings. This puts us at a massive disadvantage when conducting business. This market research is in your service. Any sound, experienced, business analyst will tell you that you need to do market research to support your strategic planning. Our goal with this market research is to get the funding we need from investors. 

Please answer as honestly as possible.

The results will be shared directly to our Haus of Melt site.

All financial questions are based in USD. Please use a currency calculator via Google Search (ie USD to GBP) if you are answering outside of the US. 

This survey should take about 5-10 minutes.
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Please enter the city and country where you see your local Drag King and Drag Thing shows. If a venue is not an option, please indicate the social media platforms you use to discover Drag Kings and Drag Things (like Insta, Tik Tok etc.) *
Why do you attend Drag King and Thing shows? If you are unable to attend shows in person please select "N/A" I can not access a venue" (Select your top 2-3) *
Required
What interests you the most about Drag Kings and Drag Things? (Select your top 3) *
Required
Where are your favorite venues to see Drag Kings and Drag Things? Please name the venues. Please name the online and/or social media platform if you do not have access to a venue and/or can not attend in person events. *
How much do you spend on average at a drag show? If you have not attended a drag show, please enter what you would consider spending at a Drag Show. This includes tickets, drinks, merch, and tips. *
What do you think is an equitable and fair "base pay" for a newer (0-5 years experience) Drag King and Thing to perform ONE act. Base pay is the minimum guarantee for a performance and does not include tips. *
What do you think is an equitable and fair "base pay" for an established (5+ year) Drag King and Thing to perform ONE act. Base pay is the minimum guarantee for a performance and does not include tips.
 *
What do you think is an equitable and fair entry level "base pay" for corporate gigs? Base pay is the minimum guarantee for a performance and does not include tips. Think of companies that book during Pride and book events for their LGBTQ+ employees. *
Would it boost your morale and sense of belonging if your company booked a Drag King and Drag Thing show for their LGBTQ+ employees? Hypothetical answers are welcome if you are not currently employed or if you are self-employed. *
No boost in morale or belonging
Significant boost in morale and belonging
What is your annual income? *
How likely are you to contribute to Drag King/Drag Thing Mutual Aids? *
Unlikely
Highly Likely
Are you LGBTQ+ (Note: this answer does not include allies) *
What is your gender? *
What is your race and/or ethnicity (Select all the apply) *
Required
How likely are you to support and purchase from a business that sponsors a Drag King and Drag Thing show? *
Unlikely
Highly Likely
How much would you spend at a business that sponsors Drag King and Drag Thing shows? This can be a restaurant, shop, and/or anyone that provides a business or service. *
Do you produce Drag King and Thing shows in nightlife? *
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