Whiskey Business 2026 Vendor Application

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Thursday, February 19, 2026 | The Plaza Live, Orlando | 6 pm to 10 pm
The 11th Annual Whiskey Business

Whiskey Business is back for its 11th anniversary and continues to be one of Orlando’s most anticipated tasting events. The night brings together an incredible mix of whiskeys, bourbons, and scotches along with great food, music, and experiences that keep guests exploring from start to finish.

Attendees sample freely, move throughout the venue at their own pace, and engage directly with the brands, restaurants, and businesses they discover. It is a high energy crowd of locals who love trying new things and supporting the people behind them.

We are excited to curate an outstanding lineup for 2026 and would love to include partners who want visibility, interaction, and steady foot traffic throughout the night.

Email *

Do you currently work with an Orlando Weekly or Local Culture Creative Marketing rep? If so, please let us know.

Thank you for your interest. If selected, we ask that you bring your best so you can impress this crowd of whiskey lovers, food enthusiasts, and locals with strong disposable income. You will have the opportunity to meet attendees face to face, offer samples, and introduce them to your brand in a fun and relaxed setting.

Plan to bring promotional items, display pieces, or simple décor that helps your space stand out. Anything that enhances your presentation and makes you memorable is encouraged. Whiskey Business is one of the most popular tasting events in Central Florida, yet still intimate enough for guests to truly connect with each vendor without feeling overwhelmed. This gives you the chance to shine.

Our goal is to create an exciting environment where attendees feel comfortable approaching vendors, asking questions, sampling, and engaging with your brand. Your job is to attract, engage, educate, and excite them.

Beverage Sampling Partners (if this is not you, please skip to next section):

You are required to give-away samples to guests at no charge. There will be no selling.

Important: Please prepare samples for 1,000+ guests, along with everything you will need to serve.

If you can not provide more than 1500++ samples please do not sign up for this event. Attendees will receive a sampling cup which most beverage companies will find sufficient to sample in. If you are doing upgraded cocktails, you may need cups.

You will need to provide the following:

- Beverage samples for 1000+ attendees

- Min. of two (2) servers

- Decorative/promotional items, signage, give-aways and flyers are encouraged to help you promote yourself

- Tent, table, tablecloth*

Electricity will not be provided for beverage stations.

*Let's discuss what you have and your needs so we can accommodate you as best as we can!

Restaurants

You will need:

- To be self-contained & self-sufficient

- Have proper licensing, insurance and equipment

- Arrive on time, and stay for the entire event

- Fire extinguisher

All food service regulations apply. No open flame / gas cooking.

Set up will begin on Thursday, February 19th in the early afternoon. All set-up will need to be completed by 5:00 PM. Tear-down will follow immediately after event.

(2) TWO staff wristbands will be given per table at this event. Staff wristbands are for workers only and exclude tastings and alcoholic beverages to ensure that we have enough for the paying guests. You must purchase a ticket if you are not working the event and wish to partake in the fun. We will provide you with a discount promo code.

Please choose which option is best fits you. (Prices could vary for special / larger activations.) *

Whiskey (sampling): $399 participation fee

Other beverage sampler: $799 participation fee

Non-food or drink vendor / activation: $1,500

Restaurant participation is complimentary. Due to space and curation needs, not all applicants will be selected. Final selections are based on a variety of factors including cuisine type, menu offerings, and overall event balance.

Sponsor (Prices and deliverables vary. We will contact you to discuss.)

VIP at this event always SELLS OUT, and we have extremely limited opportunities in VIP. If you are interested in elevating your brand into the VIP section and catering to our guests with the most disposable income, please indicate below.

Sampling requirements deviate from the norm when showcasing to this smaller and more upwardly mobile demographic.

I prefer to be in general admission.

I I would like to be considered for VIP.

I'm open to either, let's talk!

Other:

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