30% by '30 ʻUlu Flour Initiative
Hawaiʻi imports virtually 100% of our staple foods, yet ensuring long-term food security and resilience requires boosting local production and processing in this critical food category - of which flour and flour products are an integral part.
To support this vision, the Hawaiʻi Farmers Union Foundation, Hawaiʻi ʻUlu Cooperative, and Voyaging Foods have partnered on an initiative to promote replacing up to 30% of flour use in home and commercial kitchens with that made from local starches by 2030.
This survey is intended to gather preliminary data on consumer interest, experience, and knowledge regarding utilization of ʻulu (breadfruit) flour, specifically. As an indigenous tree crop, ʻulu offers unparalleled potential to mitigate climate change, increase food security, and perpetuate Native Hawaiian cultural traditions. We are now in the early planning stages of scaling ʻulu flour production and are looking for partners to join the movement, help test products, and assist with both product and market development.
We greatly appreciate your participation in this survey! Please share your email below and we will keep you informed of project updates and product availability for sampling and purchase (anticipated in Summer 2020). We also welcome any inquiries for broader collaboration. Mahalo nui!
Please tell us about yourself. Which of the following do you most identify with?
Home cook / baker
Food service operator
Food product manufacturer
Have you used ʻulu flour?
A few times
What interests you about ʻulu flour? (select any that apply)
Dietary restrictions (e.g. celiac disease, gluten intolerance, wheat allergy)
If you were to purchase ʻulu flour, where would you want to access? (select any that apply)
If you were to purchase ʻulu flour, what pack size would you be interested in? (select any that apply)
If you were to purchase ʻulu flour, what is the highest price you'd be comfortable paying per pound?
$5 or less
Which of the following product specifications are you interested in? (select any that apply)
"Whole wheat" option (including peel for higher fiber)
"White" option (peeled fruit only)
Panko "bread crumb" courseness
Value added ʻulu flour products (e.g. baking mix)
If product price, pack volume and other specifications aligned to your needs, how frequently would you like to purchase ʻulu flour?
What is your comfort level baking or cooking with ʻulu flour?
I need recipes!
I can figure it out.
I have great recipes.
I'm a pro and would be happy to share tips and recipes with others.
Would you be interested in workshops and/or online learning opportunities to learn how to make ʻulu flour for home use?
If you have experience using ʻulu flour and might be interested in teaching workshops and/or online classes please describe here.
If you are a staple crop farmer, flour maker or large-scale user and would like to collaborate on this initiative, please describe your interest here.
Did we miss anything? Please share any additional information or feel free to ask questions here.
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