Production Content Brief
Please fill out this brief for your upcoming video/photo shoot. This helps our production team understand your goals and deliver content that hits the mark. Fields marked * are required — please fill those in. Everything else is optional: the more detail you can share the better, but feel free to skip anything that doesn't apply or that you don't have yet.
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Business Name *
Title / Name of Deliverable *
Name of the shoot or Deliverable that this project can be referred to as.
Project timeline *
Help us tailor your project timeline
Type of Content
Orientation Needed *
Vertical works best for Reels, Stories, and TikTok, while horizontal works best for YouTube, websites, and TV/streaming placements.
Reference Link (inspiration/guidelines)
What is this content/shoot about?
Key Shots / Scenes Needed
Talent / People Involved

Key Messaging / Talking Points

Please provide a detailed script or talk track if available

Must-Have Moment (Critical) — if we only get ONE thing right, what is it? *

If we only get ONE thing right for this deliverable, what is it?

Primary Objective of the Content *

What is the MAIN goal of this shoot? (Choose 1)

How Should This Content Feel? *

How should this content FEEL?

Anything to Avoid *
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