Measuring, monitoring and modelling media sustainability worldwide
We're reaching out!

We are keen to connect with others who also care about news media sustainability and who can help in any, or all, of the following ways - critically review our pilot study, join our global panel of media experts, collaborate on analysing the data for public, policy and scholarly fora worldwide, help fund our efforts, spread to the word to others who might be interested too.

But first, a little background.

Those concerned with the sustainability of the news media worldwide recognise that if this issue is to managed, it needs to be measured and monitored. While several frameworks for media viability indicators have been proposed over the past three years, calls for their implementation have not been answered - until now.

Drawing on proposals by UNESCO and Deutsche Welle Akademie, the Innovation Research Group (IRG) has worked with the Global Forum for Media Development (GFMD) to create a broad-based, quantitative tool to measure, monitor, map and model the forces shaping media sustainability globally.

The Media Sustainability Barometer (MSB) is underpinned by data on 264 countries and terrestrial regions drawn from a range of global databases including the World Bank, Transparency International, OECD etc. as well as data from an expert panel. Structural equation modelling was used to estimate relationships amongst MSB factors (political, economic, social, technological, legal and media-specific indicators).

The report on our pilot study of the G7 and BRICS blocs of nations is available to download once you respond to the questions below and press 'SUBMIT'.

We welcome questions or suggestions, so please don't hesitate to be touch.

Thank you in advance!

Dr François Nel & Dr Coral Milburn Curtis
Innovation Research Group, UK -
Primary Country of media interest and/or expertise (please select from the drop down menu)
Do you have expertise about the media industry or policy in any other countries or regions (e.g. EMEA, MENA, BRICS, EU ) ?
Title (if your preferred title does not not appear here, please add a note in the 'Other' option at the end.) *
First Name *
Surname / Family Name *
Professional Affiliation (company name & role) *
Which of the following best describes your perspective on media?
Clear selection
To what extent are you interested in contributing to this project in the following ways: *
1 (not all)
3 (Possibly)
5 (extremely interested)
Feeding back on the pilot study
Participating in the expert panel survey
Contributing to the data collection (or share yours)
Helping with analysis of data on a specific theme or region
Distributing the findings to media development actors
Disseminating the findings to policy makers
Connecting the team with other who would benefit
Funding the project
Academic research collaboration
If you would like to join or help build the expert panel (and have the option to receive credit in the report and early release of the study), please briefly describe the basis for your judgement about your media industry expertise. Do feel free to add any links to relevant websites or papers with which you are involved.
Has there been any change to the status quo of news media policy and/or debate about its sustainability in your country over the PAST YEAR? (Please briefly explain your answer)
Do you expect there to be any change to the status quo of news media policy and/or debate about media sustainability in your country over the NEXT YEAR? (Please briefly qualify your answer)
Any further comments or questions?
Again, thank you for your interest in this important project.
The link to download the Media Sustainability Barometer pilot study will be available when you press 'SUBMIT'.
The Innovation Research Group takes your privacy seriously. We will not share you information with anyone without consent. By submitting your details, you agreed to receiving occasional updates on this project.
Clear selection
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy