SXSW: The Thought Leader Formula by Robin Farmanfarmaian
1) Your Main Goal
What will being a thought leader benefit or drive?
2) Business Model
What are your current revenue streams? Which do you want to grow? What new revenue streams would you like to add?
3) Fundamental Truth, aka main theme or hook
What do you believe that most people don't believe? What is that truth?
4) Why do you do what you do? What drives you?
Some of the best “whys” include overcoming a hardship, learning a lesson, experiencing trauma. This should relate or connect to your above truth.
5) Map the Ecosystem:
Jot down 1-2 conferences and 1-2 thought leaders in your thought leader ecosystem
6) Describe 1 customer avatar
Age, gender, job title, education level, industry, location, health, interests, marital status, children
7) Content Channels
Choose 1-2 content channels to start: Social media, mainstream media, industry specific publications, LinkedIn, etc
8) Book title and subtitle
This fits on the back of a napkin
9) What 2 events could be the first ones for you on stage?
Academic, TEDx, create your own event in your home or a rented space
10) 1 year goals related to thought leadership:
Examples: Create a 15 minute keynote, book 5 speaking engagements, etc
A copy of your responses will be emailed to the address you provided.
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