Organized by AM-Steve House, ITC/ILO, and Microsoft Philanthropies

Are you a woman entrepreneur or aspiring entrepreneur ready to thrive in the digital economy? The Women in Digital Business (WIDB) Training Program is here to equip you with essential skills, tools, and strategies to digitally transform your business for success.

This fully-funded program, brought to you by AM-Steve House in partnership with the International Labour Organization (ITC/ILO) and Microsoft philanthropies, have two pilots of which the first pilot is currently underway. The two pilots are expected to concluded towards the end of 1st half of 2025 and the regular cohorts taking off by 2nd half of 2025. 

• Build a strong online presence and learn how to sell and manage business processes digitally.
• Access tailored training from ITC/ILO’s internationally recognized Start and Improve Your Business (SIYB) program.
• Receive formalization support, including free business registration for qualifying participants.
• Join a network of empowered women entrepreneurs across Africa.

To apply, you must meet the following criteria:
(A) Be a woman aged 18–60 years (born between December 10, 1964, and December 10, 2006).
(B) Be African and a resident of one of Africa’s 55 countries.

(C). You must have a valid email and WhatsApp accounts

(D) You must have access to a connected computer or smartphone with which you can access online
(E) Be an entrepreneur or aspiring entrepreneur with:

• An existing business, or
• A business idea you intend to implement within the next six months.

(F) Preference will be given to non-tech micro, small, and medium enterprises (MSMEs).

(G) Fluency in English Language 

Program Tracks

1. 2nd Pilot Track

• Be part of the 2nd pilot cohort scheduled to begin in early Q2, 2025.
• Support program refinement by providing valuable feedback during the training.
• Unlock exclusive perks, including investment readiness training, funding support, and other tailored resources from AM-Steve House.
• Enjoy flexibility to transition to the Regular Track if it better suits your needs.

2. Regular Track

• Start the program at a later date, based on an optimized schedule informed by Pilot Track feedback.
• Participate in a more structured and polished version of the program.
• Benefit from predefined class dates and a refined curriculum to enhance your learning experience.

1. Women in Digital Business

• Block 1: Welcome to Women in Digital Business
• Block 2: Building an Online Presence
• Block 3: Selling Online
• Block 4: Adapting Other Business Processes

2. ILO SIYB Courses (Based on your business needs)

• GYB: Generate Your Business Idea
• SYB: Start Your Business
• IYB: Improve Your Business

3. Formalization Support

• Guidance on branding, documentation, and regulatory compliance.
• Qualifying businesses receive support for basic formalization costs (e.g., CAC registration).

• Phase 1 (6 weeks): Complete the Women in Digital Business course.

  • Week 1: Create a work plan.
  • Weeks 2–6: Refine the plan with facilitators.
  • Includes a 1-week break.

• Phase 2 (6 weeks): Top participants move on to the Formalization and SIYB courses, taken concurrently.

• Mode: Flipped classroom with self-paced online content and facilitated walkthrough sessions (in-person or online).
• Platform: Access low-bandwidth, user-friendly resources on the AM-Steve House platform.
• Community: Join a vibrant network of entrepreneurs for peer support, expert mentoring, and post-program perks.

Applications are open to women across Africa.
Deadline for the 2nd Pilot Track Applications: Monday, March 31st, 2025.

To apply, visit our WiDB Application Form.

For inquiries, email widb.amstevehouse@gmail.com

The WIDB Training Program aims to empower 50,000 women entrepreneurs across Africa over three years. This pilot phase will train 500 Nigerian women, setting the stage for a continental rollout to bridge the digital and gender gap in non-tech MSMEs.

Join us in shaping a brighter future for women entrepreneurs in Africa!