Questionnaire of the relationship between e-WOM and the customer's purchase decision making process.
This questionnaire is assisting my research for my dissertation at De Montfort University. I am studying Retail Management and the subject of my project is the relationship between electronic word-of-mouth and customers purchase decision making process. Thank you for taking the time to fill out my questionnaire.
1. What is your gender? *
2. What is your age? *
3. Do you ever shop online for retail products? *
4. If answer to question 3 is YES; what is the main reason as to why you shop online?
5. If answer to question 3 is NO; please specify why you choose to not shop online.
Your answer
6. How many hours do you spend shopping ONLINE for retail products? *
Never
0-3 Hours
3-6 Hours
6-9 Hours
9-12 Hours
12-15 Hours
15-18 Hours
18-21 Hours
21-24 Hours
24-27 Hours
27-30 Hours
30+ Hours
Every Month
Every Three Months
7. How many hours do you spend shopping IN-STORE for retail products? *
Never
0-3 Hours
3-6 Hours
6-9 Hours
9-12 Hours
12-15 Hours
15-18 Hours
18-21 Hours
21-24 Hours
24-27 Hours
27-30 Hours
30+ Hours
Every Month
Every Three Months
8. When online shopping, do you refer to or search for online customer reviews of the product or company? *
Yes
No
Online Shopping
In-Store Shopping
9. If answer to question 8 is YES - FOR ONLINE SHOPPING; what is the main reason to why you choose to search for customer reviews on retail products?
Your answer
10. Does the factor that is driving the purchase decision have influence to whether you refer to customer reviews? For example, if you were driven to find a retail product based on its quality and features instead of just looking for the cheapest product, would you be more inclined to search for customer reviews?
11. Which retail products would you search customer reviews for?
12. Across all retail products that you purchase online, which are the top 3 websites you find yourself on the most, searching for customer reviews? (Eg. The retailer's own website, amazon, forums, social media sites - please be specific)
Your answer
13. Would the website which you are searching for customer reviews on vary, depending on the retail product you were looking at?
14. When do you search for customer reviews in your purchase decision process?
15. If you were purchasing a retail product online for somebody else, with them knowing the purchase was being made, would you refer to customer reviews?
16. If you chose "Sometimes" on question 15, please specify why you chose this answer.
Your answer
17. If you were purchasing a retail product online for somebody else, without them knowing the purchase was being made (Eg. A gift), would you refer to customer reviews?
18. If you chose "Sometimes" on question 17, please specify why you chose this answer.
Your answer
19. Would you leave an online customer review for a retail product?
20. If the answer to question 19 was YES; please specify which websites you would leave a review on in the box below, (Eg. The retailer's own website, forums, social media sites - please be specific). ALTERNATIVELY, if the answer was NO; please specify why you would not leave an online customer review in the box below.
Your answer
21. If you feel there are any comments that are necessary to mention with your questionnaire response, linked to online shopping and online customer reviews, please leave them in the box below.
Your answer
Submit
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service