ABOUT CAFE JUSTOCafé Justo is a grower-owned Coffee Cooperative based in southern Chiapas, Mexico. The cooperative was formed in 2002 with the help of Frontera de Cristo to address poverty and migration from Mexico to the United States. Their product is a pure, organic coffee which is grown, harvested and marketed in the spirit of justice. Their goal is to provide incentives for people to remain on their family lands. The single most powerful reason that young male Mexicans leave the home they love is that they need money to support their families. The dynamic is simple: when the coffee farming community can sustain itself on the price growers receive for their coffee, there is no mass exodus of people from the land. The Café Justo business model is simple and optimizes the profit for the growers. The coffee is harvested, cleaned and prepared for shipping in Salvador Urbina, Chiapas. The beans are then transported to Agua Prieta, Sonora. In Agua Prieta the coffee is roasted, ground and packaged for shipment to customers. Café Justo’s mission is to deliver the highest quality, organic, environmentally conscious, fresh roasted coffee at a price that is fair and just. They also work to create a bond between the members of the coffee growing community in Salvador Urbina and their customers throughout the world. Café Justo provides the training and resources necessary for farmers to create and maintain a sustainable, small-scale, international coffee company, thereby shifting the profits from large, international companies to the members of the Salvador Urbina cooperative. The corporate goal is to create a sustainable, local business which employs members of the community in the agricultural, production and management/administrative roles. The financial benefits of Café Justo are significant when compared to Fair Trade coffee or local purchases. For this reason we are able to easily see the impact this business has on migration. The value of this business to residents of Salvador Urbina is clear. Your coffee purchase has a direct and dramatic effect on this community. The cooperative members and community are putting aside their differences to provide an excellent, chemical free, environmentally friendly product and business that focuses on Just relationships! The Benefits of Buying Café Justo:* The coffee is organically grown, is delicious, and a good value* ALL revenues go to the grower’s Cooperative in Chiapas* It allows the coffee farmers to remain in their homeland.* The Café Justo drinker helps support development of new spin-off jobs and economic development south of the border. * By allowing co-op members to stay home and earn a "just wage," Café Justo addresses the double tragedies of families split apart by migration to the United States and of migrants dying in the desert trying to get here.
For more information about Café Justo, go to http://www.justcoffee.org/