2021 Good Food Buck Application
All markets that wish to participate in City Green's Garden State Good Food Network SNAP-doubling program in 2021 should complete this application by Sunday March 21st, 2021. New Jersey farmers markets, farm stands, mobile markets, and Community Supported Agriculture (CSA) programs are eligible to apply. Both new and returning partners are strongly encouraged to apply! More information about the program can be found at
This application cannot be saved and must be completed in one sitting. Please allot a minimum of one-hour to complete this application. To preview the application questions, visit
and click on the Preview Application link. We strongly encourage you to review the Preview Application first and draft your answers in a separate document before completing this application form online.
Please be sure to carefully review the Program Guidelines and Requirements outlined below. We are here to support you throughout the entire application process, and encourage you to reach out if you have any questions or concerns about the requirements, or if you need assistance with any of the application sections! We hope to make the application process as easy as possible, and want to provide you with the support you need to succeed. Don't hesitate to reach out to Lisa Martin at
with any questions or concerns.
Program Guidelines: Partner Benefits
Participating Markets will receiving the following from City Green, Inc.:
* TECHNICAL SUPPORT with program administration and data collection, including a start-up training session, toolkits and resources, and ongoing assistance and support with program administration and evaluation
* FINANCIAL INCENTIVES: City Green, Inc. will provide up to $3,500 in funding directly for nutrition incentives, outreach materials, and promotional activities for the 2021 season. Grant award amounts are determined based on criteria regarding the capacity and experience of each applicant
* PROMOTION AND MARKETING: As a statewide leader in nutrition incentives and farmers market programming, City Green, Inc. will provide statewide marketing and outreach on behalf of the Garden State Good Food Network and all of its partners. Partners will also receive access to customizable promotional materials for incentive program and a starter-pack marketing toolkit during the introductory training session.
*INCLUSION IN NEW JERSEY'S LARGEST NUTRITION INCENTIVE PROGRAM, which includes visibility of collective outcome data, access to the network's resources, partners, and shared information, and the opportunity to be a part of a longstanding statewide effort to improve the health of our communities and support our local farmers and economy.
Program Requirements: Partner Expectations
As a Garden State Good Food Network Program Partner, City Green, Inc. expects that your market or its representative will:
1. Participate in one mandatory pre-season training session with City Green, Inc.
2. Maintain records and submit reports in the format and timeline requested by City Green, Inc.
3. Collect a standard set of core metrics at the market and report data in the format and timeline requested by City Green, Inc., which include but are not limited to: # of SNAP transactions, # of unique SNAP shoppers, SNAP sales data, incentive distributions and redemptions, # of market days, and vendor counts.
4. Promote SNAP and Good Food Bucks at your market through community channels using best-practice techniques and print-ready materials provided by City Green, Inc.
5. Promote SNAP and Good Food Bucks at your market through your social media and online platforms using the designated tags, handles, and language guidelines.
6. Use logos and standard language as instructed by City Green, Inc. in all print materials, media, and PR communications referencing the Garden State Good Food Network program
7. Participate in program evaluation as requested by City Green, Inc., including mid-season and final reports. Evaluation will include information on the core data set, outreach activities, and population served
8. Agree to use direct incentive funds only to finance eligible fruits and vegetables grown by local or regional farmers, and to use outreach funds only for eligible outreach supplies and activities that will be used directly for the incentive program.
9. Upon receiving notice of acceptance into the program, sign an agreement as documentation demonstrating your commitment to the program and understanding of the program requirements.
10. Report any changes regarding your market's operations, staffing, or SNAP and incentive programs to City Green, Inc. in a timely manner during the program period.
Have you carefully read the Program Guidelines and Requirements above?
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