Let’s say you go to a documentary screening at the National Archives. After the screening your friend really wants gelato. You search for a place nearby on your phone. Along with your search results you see an ad for a gelato bar that, turns out, is only a block away. Your friend gets bourbon vanilla and you get pistachio. Everyone is happy. How did your phone know to serve you a gelato ad for a place around the corner instead of Georgetown? It’s called geo-location and it’s just one of the biggest things in online advertising.  

The U.S. online advertising economy is now $25 billion a year. But this growing space is little understood in Washington.  Why are advertisers shifting money from TV and print to the web?  How are ad prices set?  Do those banner ads really work?  And how are ads being targeted by your interest or location?

As part of our ongoing Google D.C. Talks series, and in conjunction with Advertising Week DC, we’ll discuss these questions and more with the Interactive Advertising Bureau’s leader Randall Rothenberg and industry experts in search, display, and social advertising. The discussion will cover the basics of online advertising as well as emerging trends and interesting uses.

When:    
Monday, September 20th
2 pm to 4 pm

Where:    
Google D.C.
1101 New York Avenue, NW 2nd Floor
Entrance on EYE Street
Washington, D.C.

The metro is the best way to travel to our office.
Take the Red line to Metro Center, and walk to our office at the corner of I (Eye) and 12th Street, NW.
There is also a public parking garage beneath our office building that charges hourly fees for parked cars. All other parking is metered on the street and often hard to come by.

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