While the primary goal of the brew is to raise funds for, and highlight, local oceans-related groups, the beer also aims to educate Nova Scotians on some of its resident marine fauna. 2019 marks International Year of the Salmon. To honour the iconic "King of Fish," this year's Tag! You're It! mascot features one important species living in our rivers and off our coast: Atlantic salmon.
This year, we want to learn about your favourite ocean, river, and water-related charities or organizations working to conserve and protect Atlantic salmon in our neck of the woods. They can be not-for-profit educational programs, stewardship associations, environmental foundations or any initiative that's passionate about Atlantic salmon conservation in Nova Scotia.
Read more on the sudsy success story here: http://oceantrackingnetwork.org/tag-youre-it-conservation-in-a-can-a-sudsy-success-story/