Fear Setting: A Stress Test For Your Affinity

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Doing Audience Discovery you have listed a number of audiences you'd like to serve. Next step -is to put this list under a stress test and see how robust your affinity actually is. Why do you need to do it? You're building a startup that lasts, don't you? Your affinity is your startup foundation. If it fails - your startup will fail too.

Community Name *

0 points

Imagine you're from 5 years from now. And the level of technology has leaped to the Moon (like, literary everything has changed). Community you have tagged in your list has a totally different approach to their problems now. Would you still want to help it? *

2 points

Yes

Maybe

Would you still be inspired by these people? *

2 points

Yes

Maybe

How technological change might impact your Affinity? *

2 points

It will not impact my affinity. I would still want to serve this audience

If this community's attitude towards technology changes I won't be able or want to serve them

I'm not really sure

If I fail to find an answer to this community's problem will it be a hard blow for me? *

2 points

It will be a hard blow, I won't be able to recover. I'll be totally burned out 🔥 and will never want to launch a startup again

I will be pretty stressed. But there are no actually failures. You only discover new ways on NOT doing things until you find the one that works for DOING them

I won't be stresses at all. Isn't a big deal

From now on, I will be serving this particular community for several years. Am I comfortable about it? *

2 points

Hell, NO 😱

Sounds like my cup of tea ☕️

It's Ok. Probably. Not really sure.

This community has influencers. Do I respect them and want to get connected? *

2 points

I hate their guts, they are morons 😤

Yes, would be amazing 🤩 I dream of getting an intro to some of them

I respect those people, but naturally, not all of them. And I might disagree with some of their opinions. But if they are professionals I'm willing to give them a credit

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