Camber Sands is Rother Districts’ busiest tourist destination; it boasts the only sand-dune complex in East Sussex. On peak summer days, it is estimated that up to 25,000 visitors per day access the beach, of which a large proportion have travelled by car. The new visitor centre will provide a good landing and modernised facilities to visitors in the summer, whilst giving an alternative offer open all year round for local residents. The facilities will be utilised in winter when not in operation as a hireable space for local groups.