Website Communication Strategy

Websites with university content are considered official communications and as such are covered by UF and UF/IFAS policies and best practices. To maximize the effectiveness of your site it is helpful to develop a simple strategy to direct its operation. The following outline provides areas for consideration when preparing a plan for your site.

    Contact Information

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    Primary Objective

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    Secondary Objective

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    Key Message(s):

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    Awareness/following:

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    Target Audience(s):

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    Operational:

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