New Quiz -05- Amazon Virtual Assistant

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New Quiz -05- Amazon Virtual Assistant - PPC ADS Campaigns

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What is PPC?
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1 point

c. Publicity Promotion Campaign

b. Pay-per-click

d. Product Placement Contract

a. Personal Product Code

In PPC, what is the purpose of negative targeting?

1 point

b. To exclude unwanted customer search terms from ad campaigns

a. To target a specific audience

d. To maximize sales volume

c. To increase click-through rates

In Dynamic Bids - Up and Down, what placements can have a bid raised up to 100%?

1 point

a. Placements at the bottom of the 1st page

c. Placements on product pages

d. Placements on irrelevant pages

b. Placements at the top of the 1st page

What does "Broad match type" offer in terms of targeting flexibility?

1 point

d. No targeting

c. Low targeting

a. High targeting precision

b. Moderate targeting

How is Cost-per-Click (CPC) calculated?

1 point

a. CPC = Amount Spent on Product / AdTotal Sales Generated

c. CPC = Impressions / Number of Clicks

d. CPC = Amount Spent on Advertisement / Number of Clicks

b. CPC = Number of Clicks / Impressions

What is Click-Through Rate (CTR) in Amazon PPC?

1 point

c. The amount paid for every click

b. The percentage of people who see your ad impressions and then click on the ads

d. The rate at which your advertisements are converted into sales

a. The number of times your advertisements were displayed

- Correct Answer: b

What happens in Dynamic Bids - Down Only if a click is less likely to convert?

1 point

b. The bid is reduced by up to 75%.

a. The bid is reduced by up to 50%.

c. The bid is reduced by up to 100%.

d. The bid remains the same.

Which match type in manual campaigns is described as the "Shotgun"?

1 point

d. Dynamic Bids - Down Only

c. Exact match type

b. Phrase match type

a. Broad match type

What does ACOS stand for in Amazon advertising?

1 point

d. Automated Cost of Service

b. Advertising Cost of Sales

a. Average Cost of Sales

c. Amazon Campaign Optimization Score

What does the "Pistol" represent in the analogy used for keyword match types?

1 point

a. Broad match type

d. Dynamic Bids - Up and Down

c. Exact match type

b. Phrase match type

What is the purpose of "Broad Matches" for the keyword "APPLE SLICER"?

1 point

c. To exclude unwanted search terms

b. To maximize sales volume

a. To target specific search terms

d. To attract a wide range of search terms

In manual campaigns, what do sellers handpick when fine-tuning their ad spending?

1 point

c. Clicks

b. Keywords

d. ACOS

a. Impressions

What is Impressions in the context of Amazon PPC?

1 point

a. The number of times your ads were clicked

d. The number of times your advertisements were displayed within the search results

b. The amount paid for every click

c. The percentage of people who see your ad impressions and then click on the ads

What is the difference between a search term and a keyword in Amazon advertising?

1 point

b. A keyword is the phrase used by a shopper; a search term is used by the advertiser.

c. Amazon matches the search term to the keyword when deciding when to show ads.

d. Both a and c.

a. A search term is the phrase used by the advertiser; a keyword is used by the shopper.

Which type of campaign is recommended for PPC beginners due to its easy setup?

1 point

a. Manual Campaign

c. Automatic Campaign

b. Dynamic Bids - Up and Down

d. Fixed Bids

For the keyword "Purple Earmuffs," which match type is represented by the customer search term "ECU Purple Earmuffs"?

1 point

d. Dynamic match

a. Broad match

c. Exact match

b. Phrase match

What is the main purpose of advertising according to the provided data?
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1 point

d. To criticize competitors

c. To promote or sell a product, service, or idea

b. To educate consumers about a product

a. To entertain the audience

What does Advertising Cost of Sales (ACOS) represent?

1 point

a. The percentage of sales spent on advertising

b. The total sales generated

c. The number of clicks on an advertisement

d. The average cost of sales

In "Phrase Matches" for the keyword "APPLE SLICER," what type of search term is included?

1 point

b. Exact matches

c. Plural forms

a. Synonyms

d. Irrelevant terms

Which type of ad on Amazon appears at the top of search results showcasing one product with ad copy?
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1 point

c. Headline/Sponsored Brands

d. Sponsored Feyaluronic Acid Moisturizing Creas

a. Sponsored Product

b. Product Display Ads

Which match type is recommended for a well-targeted, specific term?

1 point

a. Broad match type

d. Dynamic Bids - Down Only

b. Phrase match type

c. Exact match type

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