Ely Logo Use Program Application

Thank you for your interest in using the Ely logo for your business/organization! The goal of this program is to make the Ely logo accessible to area businesses and organizations while ensuring that brand guidelines are followed to maintain brand strength and consistency. The Ely logo is a registered trademark of the Ely Area Tourism Bureau. It is not to be used by any business or organization that has not agreed to the below usage terms and conditions, filled out this form, and received an acceptance email with a link to access official logos.

These terms and conditions were developed to protect the integrity of the Ely branding and ensure Ely is always represented in the best way possible. Failure to comply with the following terms and conditions while using the Ely logo may result in a request to cease using the logo, followed by additional legal action where appropriate. To use the Ely logo, read the following, fill in the required info, and click submit. If approved, a link to download the files will then be emailed to you. Questions? Email marketing@ely.org.

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Email *
Your Full Name *
Name of Business/Organization/Event that is requesting use of the Ely logo *
Preferred Contact Email *
Choose One or Multiple *
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Terms and Conditions for Using the Ely Logo

  • The Ely logo itself is not to be sold or redistributed under any circumstances.
  • The Ely logo is only to be used by Ely-area businesses/organizations that have completed this form and received approval via email from marketing@ely.org to use the logos. 
  • The Ely logo is not to be used for general business/organization promotion/marketing. Only specific use instances will be considered (ie using the logo for an end-product or to promote a specific event for an area non-profit).
  • The Ely logo is not to be combined with any other logos or phrases. When the Ely logo is used on the same piece of merchandise as a business/organization/event logo or tagline, it must be far enough away or on an opposite side so as not to appear affiliated with/sponsored by Ely in any way. See below for “don’t” examples in this category.
  • The Ely logo is only to be used in situations where Ely is being represented with positivity and pride.
  • The Ely logo should never be used in any political context, including campaigns for office, ballot measures, or issue campaigns. Examples in this category would include using the logo on a political candidate yard sign, using the logo on a cap with a political or issue tagline, using the logo on a political campaign website.
  • The Ely logo may only be used to promote area events directly sponsored by one of our brand partners (City of Ely, Ely Chamber of Commerce, Ely Police Department, etc.), or by area non-profits that fill out this form and receive approval to use the Ely logo. Private and for-profit events may not use the Ely logo.
  • The Ely logo should not be used in the context of known controversial or polarizing businesses/events/subjects. Examples in this category would be using the logo on a protest sign, or on promotional materials for an event or business that is generally considered to be polarizing. Polarizing is defined as "causing strong disagreement between opposing factions or groupings".
  • The Ely logo should always be used with the correct “clear space”/buffer around it. See last section for correct buffer spacing example.
  • The full color and gray-scale versions of the Ely logo should not be printed on patterned apparel/merchandise (tie dye, camo, etc). The one-color version of the Ely logo may be used in certain instances on patterned apparel/merchandise if there’s enough contrast and the color combination is harmonious. A design approval form must be submitted in these instances for approval. To submit a design approval form, click here. The Ely Area Tourism Bureau reserves the right to refuse any design for any reason, including but not limited to failure to follow these use guidelines.
  • When using the logo in its two-color/full color form (or two-tone grayscale form), the colors/tones may not be changed from what is in the file. See below for examples of incorrect /correct color/gray-scale logo use. 
  • When using the logo in its one color form, the color may change from what is in the file, so long as the color of the logo and garment/merchandise color are harmonious and have enough contrast. A design approval form must be submitted to use the logo in a color other than what is provided. See below for examples of harmonious color combinations that would be approved. 
  • If you would like to use the logo outside of the colors provided or incorporate it into other artwork, please submit a design approval form. These forms are sent to the Ely Area Tourism Bureau’s Marketing Department for review. An approval/denial will be sent via email, and may take up to two weeks. See below for examples of artwork that may be approved, and examples that may be denied.
Check this box to indicate you have read, understand, and agree to the above terms and conditions.  *
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Visual Examples, Ely Logo Use - Dos and Don'ts
Check this box to indicate you have looked at, read, and understand the above "Visual Examples, Ely Logo Use - Dos and Don'ts" section. *
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Logo Clear Space/Buffer

To ensure consistency and readability, a minimum amount of clear space should be left around all logos used. The distance should be kept from other elements such as text, borders, images. The standard for this minimum space is a square equal to half the height of the “E” in Ely logo script. 

Check this box to indicate you have looked at, read, and understand the above "Logo Clear Space/Buffer" section. *
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Failure to Comply with Ely Logo Use Terms and Conditions
If you fail to follow these guidelines at any time, the Ely Area Tourism Bureau has the right to revoke your approval to use the Ely logo. If you receive notice from the Ely Area Tourism Bureau that your approval to use the Ely logo has been revoked, you must immediately stop using the logo and: take down or update any posts that use the logo mark, stop creating new products that use the logo mark, and stop selling products that use the logo mark. 
A copy of your responses will be emailed to the address you provided.
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