Nomination period open Tuesday, January 21 through Friday, January 31 at 5pm, and will be followed by a marketing committee election for nominees.
The 2025 Marketing Committee to be seated by February 17, 2025.
Are you interested in serving your community? Now is your opportunity to join a team of committed local cannabis operators and get behind the driver's seat to set the strategic goals for Humboldt's collective cannabis marketing campaigns. The elected marketing committee will be a decision-making body that prioritizes marketing activities, selects contractors, give direction to staff, helps fundraise for its plans, and more. The 2023-2024 HCGA Marketing Committee will work with the community to solicit input on what should be considered for inclusion within the 2025 strategic marketing plan of action. Time commitments, the Marketing Committee will meet monthly and is expected to contribute 4 hours per month to advancing the marketing goals of the alliance.
The HCGA elected Marketing Committee is composed of twelve (12) ”locally-owned*, Humboldt County state licensed and county permitted cannabis operators. The committee will be composed of six (6) cultivators, two (2) manufacturers, two (2) distributors, and two (2) retail business.
Committee members may be elected to serve a maximum of six years.
CURRENT COMMITTEE MEMBERS
Cultivators
1. Sequoyah Hudson, 8-Mile Family Farm (Term: January 2024-January 2026)
2. Aria Cox, Catch A Cloud Farms (Term: January 2024-January 2026)
3. _______________________
4. _______________________
5._________________________
6. ________________________
Manufacturers
1.Craig Nejedly, Talking Trees Hash (Term: January 2024-January 2026)
2. _____________________________
Distribution
1. Shanon Taliafero, Green Ox Distribution (Term: January 2024-January 2026)
2. ___________________
Retail
1. Michael Bettencourt, Pacific Paradise (Term: January 2024-January 2026)
2. __________________________
*Locally-owned is defined as the majority owner (the person(s) with at least 50% ownership) resides the majority of the year in Humboldt County. If less than 50%, please explain your situation. For example, if 33% owner shared-among a family, that is okay.
MARKETING COMMITTEE ROLES AND RESPONSIBILITIES
The Marketing Committee (MC) is a governing body.
The MC will be responsible for approving yearly programmatic strategic plans and associated budgets to implement initiatives & campaigns, communications strategies, and yearly events for HCGA’s Market Development Program.
The MC will work with the HCGA Board of Directors to ensure adequate funding is available for annual strategic marketing programming.
HCGA’s Marketing Committee and Board of Directors are the Marketing Fundraising Committee.
The MC will act as a decision-making body to review and vote on HCGA Marketing Program activities on as-needed basis within the approved framework of the annual strategic plans.
The MC will review and vote on contracts with outside contractors/vendors e.g. marketing firms, photographers, PR firms, etc.
The MC may develop working groups on as-needed basis, e.g. fundraising, events, social media, B2B partnerships, strategic planning, etc.
The greater HCGA membership may be invited to participate in working groups; however, each working group, must be chaired by at least one elected MC member. Reports and working group suggestions will be brought back to the entire MC for review and vote.
The MC will work with staff to solicit industry input for inclusion in annual strategic plans.
The MC will review and update its governing documents in conjunction with the HCGA Board of Directors.
