IAB SA Publisher Council Nomination Form 2024

The Interactive Advertising Bureau (IAB) South Africa empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 150 leading media companies, brands and technology firms responsible for enabling excellence in digital marketing that focuses on identifying and targeting audiences, delivering and optimising campaigns to these audiences and the innovation and selling of such activities.

IAB South Africa enables growth for its people, agencies, brands, publishers and platforms through education, measurement and acknowledgement. 

IAB South Africa's long-term approach towards understanding the consumer and ensuring that marketers and the clients they serve are customer-ready by 2030 is focused on asking critical questions to find effective solutions for the industry.    

To ensure that IAB South Africa consistently and systematically safeguards and propels the lasting success of our members, we have identified five key priorities that must be resolved for the long-term health of the interactive advertising industry. These include: 

  1.  Building Brands Digitally. Leading brands to embrace the new digital media mix by making it easier to buy, sell, create, deploy and measure engaging digital advertising. 

  2.  Putting Users First. Guiding standards that provide choices for marketers, content providers and consumers, and optimising user experiences. 

  3. Making Sense of Measurement. Creating a consistent approach to measuring and assessing digital media, and empowering marketers to create powerful cross-screen branding campaigns based on educated decisions and accountable investments.

  4.  Publisher Transformation. Ensuring the value of publishers’ audiences is realised and diversified revenue streams are commonplace.

  5.  Trustworthy Digital Supply Chain. Providing a transparent, liquid and safe marketplace for digital advertising and marketing transactions.

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The IAB South Africa Publisher Council seeks to empower digital publishers in South Africa to thrive by focusing on the commercial and technological aspects of digital publishing (whether news, specialist or other types) and bringing updates and fresh insights into topics such as ad tech, Google, social media, privacy legislation and measurement. The Council acts as a forum for digital executives from publishers to meet and discuss other matters of mutual interest, excluding matters pertaining to the actual journalism, which remains the remit of the Press Council of South Africa and the South African National Editors Forum (Sanef).

THE PURPOSE OF THE PUBLISHER COUNCIL

  • Ensure publisher members of the IAB South Africa are updated on the evolving commercial and technological landscape of digital publishing in South Africa and globally

  • Share best practices on relevant topics affecting the digital publishing and media industry and formulate common responses to changes when appropriate

THE ROLE OF THE PUBLISHER COUNCIL

  • Add value to the industry through collaboration with other IAB South Africa Councils and Committees on topics such as measurement and advertising

  • Provide opportunities for networking amongst seasoned industry leaders and experts

NOMINATION

Please nominate yourself or an industry colleague to take a seat on the IAB South Africa Publisher Council on behalf of your IAB South Africa Member Organisation. Nominations close on 15 March 2024.

We look forward to your contribution towards the growth of the industry through IAB South Africa.

Basil Fortuin, IAB South Africa Publisher Council Lead

Head of Digital, Adspace24


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If the nominee is not yourself, please provide your email address. *
Nominee's first name: *
Nominee's last name: *
Nominee's job title *
Nominee's company name: *
Nominee’s email address: *
Link to the nominee’s LinkedIn profile: *
Short biography of the nominee: *
Is the nominee’s company a member of the IAB South Africa? (Note: Only employees of IAB South Africa Member Organisations can take up seats on an IAB South Africa Council or Committee) *
What value would you/the nominee like to gain from the IAB South Africa Publisher Council should you/the nominee be selected to be on the Council? *
What key challenge or gap in the industry would you/the nominee like to see addressed by the IAB South Africa Publisher Council? *
How can you/the nominee assist the IAB South Africa Publisher Council to achieve this? *
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