Targeting and Personalization: Exam 03
01. True or false: It is possible to disable tracking for a specific email link.
1 point
02. When adding URLs to text tokens, it's important to ensure these don't include the http:// prefix. Why?
1 point
03. Is there a limit to how many recipients you can add to the CC field of a Marketo email?
1 point
04. To personalize a landing page, a marketer wants to use different types of tokens. What is an incorrect use of a token in a page?
1 point
05. Which of the following are correct examples of Marketo segmentations? (choose all that apply)
1 point
06. Deleting an active segmentation... (choose all that apply)
1 point
07. You have a segmentation for Country with three segments in the following order/priority: 1. UK, 2. France, 3. Italy). If the country field is not populated for a given lead, what content version will they see?
1 point
08. Which of the following is not a commonly used segmentation?
1 point
09. In which of the following situations would you use dynamic content instead of a token? (Choose all that apply)
1 point
10. True of false: It's best practice to create segmentations instead of smart lists when possible, in order to optimise processing time in the Marketo platform.
1 point
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