The following seven brand discovery exercises are designed to help you define your business' brand identity. They will form the basis for the branding workshop that follows.

1. Brand keywords

2. Mission statement

3. Market positioning

4. Competitor analysis

5. Messaging

6. Target personas

7. Business goals & metrics of success

Defining these for your business helps bring focus to design and marketing, which is proven to positively affect the perception and performance of your brand.

If you want to know more about how branding can positively impact your business. Email hello@osbornebranding.com