2023 Explaining Your Market Opportunity

This workshop is a must for anyone planning to pitch their startup idea.  When selecting Bob Mark Business Model Pitch Competition applicants those who attend this workshop will be given priority.

During this workshop, we walk through the fundamentals of discovering and explaining your market opportunity.   We start with an overview of the total addressable market (TAM), the served available market (SAM), and then narrow down to the target market.  Examples will be given, to help you determine the TAM, SAM, and Target Market for your own business.  Bring your laptop to this event to start your research.  This workshop will especially help those who are planning to compete in the Bob Mark Business Model Pitch Competition and/or the New Venture Challenge. 

We will meet in Minerals and Materials Bldg, Room U113, on 12/5 from 4-5:00 pm.


First Name *
Last Name *
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E-mail address *
What is your concept's value proposition?
What is your affiliation with the university? *
If you are a student, what is your major? *
If you are a student, when do you plan to graduate? *
How did you hear about this event? *
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