How Strong Is Your Brand
A short questionnaire that helps executive leaders identify their company's brand strengths and areas for improvement.
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1. Our company has a documented brand strategy.
Clear selection
2. Our company's brand strategy is aligned with our business goals and objectives.
Clear selection
3. We use our brand strategy to drive marketing and sales messages.
Clear selection
4. Our company's brand strategy effectively attracts the level and type of clients we need to be successful.
Clear selection
5. No other company in our category could possibly use the same tagline we use.
Clear selection
6. We have defined value propositions per customer group and market segment.
Clear selection
7. Our company's tagline accurately summarizes the value we provide our customers.
Clear selection
8. Our company's tagline accurately summarizes our unique difference.
Clear selection
9. Within 5 seconds, visitors to our website understand; who we are, what we do that's different and how we make their lives easier.
Clear selection
10. My mother understands what my company does and how it's unique and can describe it in a sentence to her friends.
Clear selection
11. Our brand messages are consistent across ALL customer touch points from sales people to marketing materials to customer service.
Clear selection
12. We monitor, measure, and refine our marketing messages _________.
Clear selection
13. Our employee's work attire accurately reflects and supports the company brand.
Clear selection
14. We have built a culture that understands, communicates and believes in the value of our brand.
Clear selection
15. Our sales team communicates our main value messages consistently and to great effect.
Clear selection
16. Our sales team and our marketing team work in lock step with each other.
Clear selection
17. Our sales team can tell a prospect why we exist in about a minute or less.
Clear selection
18. Since branding our company sales have increased.
Clear selection
19. Branding has allowed us to optimize pricing, attract better talent, and effectively cross-sell our products / services.
Clear selection
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