The Race 2025 Expo kicks off on Friday, October 3rd, setting the stage for a weekend dedicated to ENDURANCE, empowerment and culture. is here, and we're ready to create ENDURANCE like never before! Year 8 is about pushing beyond limits and building on the legacy established in 2018 while strengthening our community, prioritizing wellness, and driving economic empowerment. We’re excited to invite businesses, brands, and organizations to partner with us, showcase their services, and gain meaningful exposure to thousands of participants.
This weekend long event draws individuals, charities, organizations and companies who believe in supporting Black Excellence and Cooperative Economics. The intersection of Black Culture and Run Culture is felt throughout the weekend with music, speakers, wellness activations and memorable fun.
The high-energy weekend of partner activations includes:
- The Race Expo: A powerful space for partner activations, networking, and Black-owned businesses
- 5K & Half Marathon: A celebration of endurance, strength, and unity
- Community Impact Service Day: Giving back to make a lasting difference
The huge success of The Race is made possible by our partners who lend their names and financial support to The Race 2025 in exchange for valuable sponsor partner benefits.
2025 Event Details:
Friday, October 3rd, 11am-7pm - The Race 2025 Expo
📍 Location: Impact Event Center, 2323 Sylvan Rd., East Point, GA
👟 Expected Attendees: 2000+
- Packet Pick Up
- RACEr Meet & Greet
- Partner Activations
- Charitable Impact Partner Showcase
- Movement on the Green
- Good Food & Drink
Saturday, October 4th, 6am-11am - The Race Race Morning
Location: Impact Event Center
2323 Sylvan Rd., East Point, GA
Expected Attendees: 2000+
5K & Half Marathon Race Events
Race Day Partner Showcase
Group Village
Main Stage
Good Food & Drink
Exhibitor & Sponsor Partner Opportunities 2025
The Race Expo Exhibitor
Exhibitor Partners are businesses that will receive an event booth space and showcase at The Race Expo on Friday, October 3rd and optional Race Day activation on Saturday, October 4th.
Expo Exhibitor $325
Opportunities & Benefits
- 1 - 6ft Table with 2 chairs provided
-Promotion of your exhibit in The Race 2025 Race Week communications and Participant Guide
- 1 Comp Registration
The Race Sponsor Partner
Sponsorship Partners are businesses and supporters that support The Race with monetary contributions & budget offsetting resources. Sponsors Partners will have the opportunity to showcase as an exhibitor at The Race Expo and enjoy elevated partner benefits.
Small Business Sponsor Partner $400-$999
Opportunities & Benefits
- 1 - 6ft Table + 2 chairs provided
- Company’s name on The Race registration site with link to the web address
- Opportunity to distribute company’s information flyer or coupon to participants via the runner race packets
- Company sponsorship acknowledgement on expo & race day
- Social media mentions on Facebook and Instagram
- Feature email and/or customized social media post acknowledgement
- Promotion of your Sponsor Partnership in The Race 2025 Race Week communications and Participant Guide
- 2 Complimentary Race Registrations
Red/Black/Green Sponsor Partner $1000-$4999
Opportunities & Benefits
- 10x10 Space (including table & 2 chairs, access to wifi & power upon request)
- Company’s name on The Race registration site with link to the companies address
- Company’s name on select race signage.
- Opportunity to distribute company’s information flyer or coupon to each participant via the runner race packets
- Company sponsorship acknowledgement on expo day and race day
- Social media mentions on Facebook and Instagram
-Complimentary Race Registrations
Vibranium Sponsor Partner $5000+
Opportunities & Benefits
- Prominent Exhibitor Space (including tables/chairs, wifi & power upon request)
- Company’s Logo on The Race website with link to the companies address
- Branded participant race gift and race signage.
- Opportunity to distribute company’s information flyer or coupon to each participant via the runner race packets
- Company sponsorship acknowledgement on expo day and race day
- Social media mentions on Facebook & Instagram
- Complimentary Race Registrations
- Option for special title sponsorship opportunities
In-Kind Sponsor Partnership
-Want to support in a unique way? Please complete the form and we will contact you about your In-Kind Sponsor Partner proposal and idea
