Guess The Test - Case Study Submission Form
Thank you for submitting your best A/B case studies for publishing on Guess The Test.

Doing so brings you great exposure and accolades in the testing community.

Publishable case studies achieve these three criteria:
1. Are "True" A/B tests, accurately comparing one element change against another.
2. Have achieved at least 95% confidence, based on a statistically significant sample size and testing time period.
3. Show interesting, or unusual results, far down the funnel.

Section #1 - Your Contact Information
First Name *
Last Name *
Organization Name *
Website URL (we'll link to it in the test write-up, helping bring you great exposure!) *
Company Logo (we'll display it on the site, helping bring you even more great exposure!)
Email address (your privacy is assured) *
Section #2 - Case Study Images & Results
Please upload a high-resolution screenshot of the winning variation. *
Please upload a high-resolution screenshot of the losing variation *
Was the losing version the control? *
Please briefly summarize the central differences between versions. *
If multiple versions were tested, please upload screenshots of the additional variations.
Section #3 - Results
Conversion Rate (% difference between the losing and winning variants) *
Confidence Level (%) of Results *
Section #4 - Testing Details
What was the Key Performance Indicator measured? (Clickthrough rate, Revenue, AOV, etc.) *
What was the overarching test goal?
What traffic source(s) did you use? (Select all that apply) *
Did you run the test for a client, or in-house, for your own site? If for a client, please provide their name and website address. *
What testing software did you use to run the test? *
Section #5 - Test Set-up
How long did the test run? (Time period in hours, days, or weeks) *
What was the sample size? (How many visitors saw each version?) *
How was traffic split? *
Anything notable about your audience? (Largely male/female, international, local, etc.)
Section #6 - Background & Hypothesis
What prompted you to run this test? Why did you think it would be important to run this test?
What was your hypothesis? (Please specify which version you thought would win) *
Section #7 - Testing Takeaways
What are your top takeaways from the test?
Why do you think the winning version won?
Anything else you'd like to share about the study?
Section #8 - Terms & Conditions
I understand that by submitting this test, holds all rights to this information and can publish the submission at any time, in any form. I have received permission from my clients/partners to submit this test and agree that all materials can be publicly shown on's website and any related broadcasts. *
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